Welcome to the GMass tour, where we’ll walk you through the GMass interface and lots of the powerful but easy-to-use features for creating and managing your campaigns. To start, you’ll need to install GMass free from the Chrome web store.

GMass adds a new button right next to the send button in the Gmail compose window. You’ll hit this button instead of “Send” to send your personalized, trackable campaigns through your Gmail account.

While you can use GMass to send emails to your Google Contacts, most of the time you’ll probably connect a Google Sheet of contacts or prospects. Use any columns in your Sheet as mail merge fields to personalize the subject and message.

You don't always need to use a Google Sheet of contacts — because your best prospects may already be waiting for you, deep in your email archives. Run a Gmail search and GMass can build a new email list based on your results.

Personalize the subject and body of your emails with mail merge variables. You can also personalize entire paragraphs, links, images and attachments.

Use if/then logic, fallback values, and auto first name detection for even more advanced mail merge personalization in GMass.

Open up the GMass settings box to configure your campaign (just click the little arrow next to the GMass button). Adjust open/click tracking, set an auto follow-up sequence, schedule your emails and so much more.

Auto follow-ups are the best way to get a response. Send up to eight automated follow-ups to your list until they respond or click.

GMass can monitor your connected Google Sheet to watch for new contacts. And anytime you add one, we’ll automatically send your campaign to that new prospect.

Gmail caps how many emails you can send per day (500 to 2,000, depending on account types). Connect a third-party SMTP service to GMass to break through those limits for virtually unlimited emails.

You’ll receive campaign reports via email, plus you can access them anytime in the GMass dashboard or with a unique URL.

Oops! Forgot to mention something in a campaign or want to tweak a setting? Find the campaign’s email draft, make your changes and hit save. If your campaign is already sending, GMass will pause it for a few seconds to implement your changes.

You can send a new campaign as a reply to an old campaign so it all appears in one email thread. (Just like you’d do if you were sending people their own individual emails.)

Now that you’ve sent at least one campaign, target a segment of recipients based on their behavior with a new campaign (for example, send to everyone who opened but didn’t click).

Your email campaign will be useless if your messages wind up in spam. We have a suite of world-class deliverability tools to help you avoid that: the Email Analyzer, the Spam Solver and more.

GMass offers easy A/B testing for your campaigns to see which email variation performs best — then automatically send out the winner.

Integrate GMass into your product or sync with your tools (like a CRM) using our API, webhooks and Zapier integration.

Congrats, you’re now (almost!) a GMass expert. You can dig into even more advanced settings and options (like using templates, email address verification and suppression lists). But really… it’s just time to get started.