Top 4 Yesware Alternatives 2024 (Features, Pricing)

Looking for a Yesware alternative?

While Yesware is a good email outreach platform, it’s far from a perfect tool. Its analytics can be inaccurate, and the basic pricing plan lacks key email campaign features.

In this article, I’ll talk about four great Yesware alternatives (including a few free alternatives) for all your email management needs.

Here’s what we’ll cover:

(Click on the links below to jump to a specific section)

What Is Yesware?
The Four Drawbacks of Yesware
The Four Best Yesware Alternatives
(includes key features, pros, cons, pricing and customer ratings)
- GMass
- Mailshake
- Prospect.io
- Gmelius

Let’s get started.

What Is Yesware?

Source: yesware.com

Yesware is an email tracking and email management software that helps you send and track emails in Gmail and Outlook. It’s chiefly used by sales reps to streamline their sales outreach activities.

Here’s a quick run-through of its key features:

Can create and manage campaigns from Gmail, G Suite, and Microsoft Outlook.
Helps schedule emails and client meetings.
Tracks emails to provide key metrics.
Provides default templates to help you compose emails.
Can set reminders for events and meetings.
Supports attachment tracking to analyze engagement better.
Integrates with Workato, Salesforce, and other CRM tools.

The Four Drawbacks Of Yesware

While Yesware can help you manage your email campaigns, it has a few drawbacks.

1. Inaccurate Email Analytics Due to False Opens

Yesware’s email tracking features often report unopened emails as “opened” for clients who use firewalls and spam blockers.

This can disrupt the accuracy of your campaign analytics.

How?

As false opens inflate your email tracking statistics, your campaign engagement figures could be inflated!

These inaccurate analytics can, in turn, affect how you plan your future marketing campaigns — making Yesware a potentially inaccurate email tracking tool.

2. The Yesware Pricing Is Limiting

Yesware’s mail merge and email campaign features are not available in its basic Pro plan.

And without campaign management and mail merge features, sales teams might as well not use an email tool.

If you want to use Yesware for email marketing, you’ll have to go for one of their pricier plans:

Premium: $35/month per user
Enterprise: $80/month per user

For large sales teams with multiple users, these prices could easily stack up to over $500 per month just for an email marketing tool!

3. Limited Campaign Functionality

Regardless of the pricing tier a business goes for, Yesware’s sending limits are capped at 1,000 recipients per upload and 5,000 recipients per campaign. This significantly reduces the outreach of your email campaigns.

For a software centered around mass emails, this is very limiting!

4. Runs on a Separate Interface

Like SalesHandy and SalesLoft, Yesware has its own interface — separate from the Gmail and Microsoft Outlook UI.

Since it’s not embedded into your inbox, you have to switch between multiple tabs or open the Yesware dashboard when you want to run a campaign or check reports.

While this is inconvenient, it also increases onboarding time. Every sales professional will take hours to familiarize themselves with the new Yesware interface – limiting their productivity.

The Four Best Yesware Alternatives

Here’s a look at the best email tracking tools you can use instead of Yesware:

1. GMass

GMass is a powerful email outreach platform that can run mail merge campaigns right from your Gmail account. Its outreach capabilities have made it a part of the sales toolkit used by employees from Google, Uber, and even social media giants like Twitter and LinkedIn.

However, unlike Boomerang or Bananatag, GMass isn’t just for SaaS companies or your enterprise sales toolkit!

It can also be used by individuals, institutions, and small businesses to send emails to a target audience.

With GMass, you can:

Quickly send outbound sales or marketing emails to tons of prospects.
Personalize email campaigns on a per-recipient basis.
Auto-track your campaign engagements accurately.
Schedule each email campaign and follow-up email.
Easily set up custom tracking domains.

What’s more…

It’s super easy to get started with GMass — just download its Chrome extension, sign up with your Gmail account, and you’re good to go!

Key Features

Here’s a look at what makes GMass a great Yesware alternative:

A. Automatic Email Personalization

Sending personalized emails to your recipients is a great way to boost email marketing engagement.

Think about it.

Would you rather open a generic mass marketing email or one that’s tailor-made to suit your needs?

However, for large email lists, manually personalizing each email is impossible.

Imagine personalizing email marketing campaigns with thousands of recipients!

Fortunately, GMass has a solution.

Unlike Docsify and Boomerang, GMass offers advanced personalization to personalize your campaigns automatically for each recipient.

You can easily personalize your emails with features like:

Auto First-Name Detection and Entry – GMass automatically detects the recipient’s first name from their email address, and you can add it to an email addressed to them.
Add Customized Paragraphs – GMass lets you personalize large blocks of text in your email for each recipient.
Add Customized Images and Links – you can add custom photos and URLs for each person in your email list.

B. Detailed Email Analytics And Campaign Reports

While you could use Google Analytics to analyze click-through rates, dedicated email tracking tools like GMass are a better solution for tracking core campaign statistics.

After every email campaign, GMass auto-generates a Campaign Report that displays all the key email metrics you need to analyze campaign engagements.

You’ll also receive a real-time notification for every report update via email (for added customization, you can also snooze these notifications).

Here are a few of the metrics included in the GMass Campaign Report:

Total Recipients:
The number of email addresses to which the email campaign was sent.
Unique Opens:
The number of unique email addresses that opened your email.
Note: GMass gives you accurate email metrics by only tracking unique opens. If any recipient opens an email more than once, the report won’t show these additional opens and inflate the result.
Unique Clicks:
The number of unique email IDs that clicked on at least one link in your email.
Replies:
The number of people that replied to your email.
Unsubscribes:
The number of recipients that unsubscribed from your emails.

And there’s more!

Unlike other email tracking software such as Yesware, HubSpot Sales, or MailChimp, GMass places these Campaign Reports within your Gmail inbox to boost productivity. You can easily access these reports from the [CAMPAIGNS] label in your Gmail sidebar within seconds!

C. Quick Email Scheduling

GMass is a Yesware alternative that supports email scheduling for better engagement.

Just compose the email, schedule it, and GMass will automatically send it at the designated time.

Why schedule an email for later?

You can send emails to prospects even when you’re offline.
You can plan email campaigns ahead of time.
You can schedule emails to reach recipients when they are most likely to check their inboxes.

Change in your schedule?
No problem! You can always reschedule your emails from your Drafts folder.

D. Powerful Campaign Management

Most Yesware alternatives, like Docsify, lack advanced campaign features, which are crucial for email marketing.

However, GMass allows you to send campaigns and mail merges to several prospects or clients at once. Unlike Yesware, Mixmax, SalesHandy, and most other email management software, there is no limit on the number of recipients either!

Need to segment these recipients into multiple audiences?
No problem! GMass supports unlimited email campaigns to help you segment your lists.

Additionally, GMass can even be integrated with third-party services like SendGrid to bypass the Gmail sending limits entirely.

And the best part?

You don’t have to leave your Gmail inbox to do any of this!

Pros

Has a more user-friendly interface than most Gmail plugins.
Works right inside Gmail and its email app.
Can build email lists via any search criteria in your Gmail account.
Auto-saves emails you send as templates for future campaigns.
Can import contact data from a Google Sheets file.
Helps send email attachments.
Can connect with Zapier to create email sequences.
Has a powerful Google Apps add-on for Android devices.
Supports Salesforce integration.
Saves your email signature for future emails.
Supports free email tracking.
Provides efficient customer support.
Sends an email notification for each tracking update.

Cons

GMass only works with Gmail and Google Workspace accounts.
The desktop version only works with the Google Chrome browser.

Pricing

GMass comes in three pricing plans:

Individual Plans:
- Standard: $25/month
- Premium: $35/month
- Professional: $55/month
Team Plan:
- Premium: starts at $145/month for a team of five users and offers all features.

Customer Ratings

Capterra – 4.9/5 (300+ reviews)
G2 Crowd – 4.8/5 (300+ reviews)

2. Mailshake

Source: mailshake.com

Mailshake is an email outreach and marketing automation platform that helps your business automate its email marketing and sales processes. Like other email tools such as Cirrus Insight, Mailshake lets you send personalized marketing emails to prospects and track engagements easily.