Hi [prospect’s first name],

I was going through the [prospect’s company name] website and saw that you’re doing some fantastic work in the [prospect’s industry/niche] space. 

What fascinated me is how your team is consistently accomplishing [prospect’s goal 1] and [prospect’s goal 2].

Working with companies like [customer company A] and [customer company B] has helped me realize that implementing [strategy A] and [strategy B] could work wonders for businesses like yours.

If you’re interested, I’d like to discuss how [your company name] can help you achieve:

• [Outcome 1]
• [Outcome 2]
• [Outcome 3]

In the meantime, why don’t you check out customer stories ([URL]) to get a better picture of what it’s like working with us?

Thanks for your time.

Sincerely,
[Your name]
[Your designation (for example, Sales Rep)]
[Your company name]
[Your contact info (like mobile number)]
[Your social media icons (for example, a link to your LinkedIn Profile)]

Hi [prospect’s first name],

I’m a [your job designation] at [your company name], and we help businesses with [service 1] and [service 2].

After talking to [mutual connection name] recently, it seemed like you’re the go-to person at [prospect’s company name] to reach regarding [company function].

I’d love to get on a call next week to discuss how we can help you overcome:

• [Problem A]
• [Problem B]
• [Problem C]

If you’re not the right person to approach about this, could you please refer me to the decision-maker responsible for [company function]? I would greatly appreciate it.

Thanks for your time!

Best,

[Your name, designation, company name, contact details, social media buttons, etc.]

Hello [prospect’s first name],

I believe that [prospect’s company name] uses [your competitor product/service name] for [purpose A] and [purpose B].

[Your competitor company] is a great company. But chances are, you’re weighed down by limitations like [limitation 1] and [limitation 2] that hinder you from achieving [goal A] when using their product.

Would you like to do better?

[Your product name] helps businesses effortlessly handle [purpose A], [purpose B], and more, without any of the above limitations. We offer services like [offering A] and [offering B] that could be immensely valuable to you.

Because there’s a significant difference between [your competitor’s product/service name] and ours, I’d like to help you understand our benefits.

Would you be willing to join me on a call next week?

Have a great day,

[Your name, designation, company name, contact details, social media buttons, etc.]

Hi [prospect’s first name],

I wanted to offer congratulations on your [achievement].
It’s an incredible achievement that puts [prospect’s company name] ahead of its competitors.

However, most companies like yours require [your solution] to accomplish [goal] at this stage of your growth.

[Your company name] has helped businesses like yours with [service A] and [service B] since [your company’s year of establishment]. Clients like [your customer company A] and [your customer company B] love us for our [benefit 1] and [benefit 2].

Would you like to join me on a brief call to see how we can do the same for you?

Feel free to book a meeting time on my calendar: [your calendar URL].

Regards,

[Your name, designation, company name, contact details, social media buttons, etc.]

Hello [prospect’s first name],

I hope you’re enjoying the [free trial or free version] of [your product/service name].

Did you know that there are more robust functionalities in the [paid plan name], like:

• [Enhanced functionality A]
• [Enhanced functionality B]
• [Enhanced functionality C]

Using [paid version plan name], you can also benefit from [benefit 1] and [benefit 2].

If you find these functionalities useful, why don’t we get on a call to discuss how [your paid version plan name] can better boost your [mission] and [goals]?

Feel free to book a convenient time on my calendar: [calendar URL].

I look forward to hearing from you.

Sincerely,

[Your name, designation, company name, contact details, social media buttons, etc.]

Hi [prospect’s first name],

I was going through [prospect’s company name]’s Facebook profile. It’s an impressive page, and I bet that the [service A] and [service B] services you offer provide immense value to your clients!

However, I noticed that [missing aspect A] and [missing aspect B] were missing. 

Unfortunately, this could negatively affect your [prospect’s goal 1] and [prospect’s goal 2].

But don’t worry. It’s easy to fix.

All you need to do is implement these recommendations:

• [Recommendation 1]
• [Recommendation 2]

If you’d like a little more assistance with improving [prospect’s company name]’s offerings, don’t hesitate to reach out. I’d love to help out. 

Best,

[Your name, designation, company name, contact details, social media buttons, etc.]

Hello [prospect’s first name],

I was researching [topic/niche] when I came across your article on [website name].

I found these key takeaways especially useful:

• [Finding A]
• [Finding B]

Since you are interested in this topic, I’d recommend you check out these fantastic [blog posts]:

• [Blog post A]
• [Blog post B]

They cover [theme A] and [theme B] extensively and also touch upon ideas like [idea A], [idea B], and [idea C].

I look forward to reading more of your work in the future.

Have a great day,

[Your name, designation, company name, contact details, social media buttons, etc.]

Hi [prospect’s first name],

I just noticed that you downloaded a/an [lead magnet – for example, ebook] from [your company’s website] designed to help [prospect’s industry/niche] companies achieve [target A] and [target B].

Here are two additional resources that may come in handy:

• [Social proof exhibit A]
• [Social proof exhibit B]

Is there anything more you’d like to know about [topic covered in the lead magnet]?

If there is, let’s get on a quick call to clear things up!
Please feel free to block time on my calendar here: [your calendar URL].

Best,

[Your name, designation, company name, contact details, social media buttons, etc.]

Hello [prospect’s first name],

I wanted to take this opportunity to convey how much I admire your contributions to [prospect’s area of expertise]. What particularly inspired me was how you accomplished [accomplishment A] and [accomplishment B].

If it’s not too much to ask, could you offer some advice on [specific question related to prospect’s area of expertise]?

Suggestions from a seasoned expert of your standing would be invaluable in helping me with [objective 1] and [objective 2].

I would very much appreciate hearing back from you.

Thanks,

[Your name, designation, company name, contact details, social media buttons, etc.]

Hello [prospect’s first name],

Thank you for accepting my LinkedIn connection request!

I’m a [your job role] at [your company name] that specializes in [your company’s specialty]. 

Your LinkedIn posts on [topic/idea] piqued my interest and prompted me to send a connection request.

I look forward to reading more of your unique insights and following your professional growth.

Should you ever need help with [your company’s specialty], drop me an email or a LinkedIn message, and we can set up a quick call.

Regards,

[Your name, designation, company name, contact details, social media buttons, etc.]

Hi [prospect’s first name],

Thank you for being a part of the [your company name] community! 

As a show of gratitude, we’re offering you an exclusive discount of [X]% on [your product/service name] this Black Friday! 

To avail of this limited-time offer, visit [your landing page] and apply this promo code ([unique code]) during checkout. 

Once you do, you can enjoy premium benefits like:

• [Value proposition 1]
• [Value proposition 2] 

If you have any questions, send me a quick note, and I’ll get back to you with clarifications.

Have a great day,
[Your name, designation, company name, contact details, social media buttons, etc.]

Hi [prospect’s first name],

Thank you for requesting a demo of [your product/service name]!

The demo will have two parts:

• A call to discuss the specific problems that [prospect’s company name] faces.
• A presentation showing how [your product/service name] can help overcome those problems.

During the #2 call, I’ll also go over how we’ve helped customers in [prospect’s industry/niche]:

• Solve [pain point A]
• Address [pain point B]

You can book a call at this link: [your meeting scheduler URL]

In case you’ve got any questions you’d like to cover during our #1 call, feel free to let me know, and I’d be happy to help.

Best,
[Your name, designation, company name, contact details, social media buttons, etc.]

Hi [prospect’s first name],

Welcome to the [your product/service name] community. 

To help you make the most of this free trial, I’ll routinely share free resources on using [your product/service name]. 

For starters, here’s a video showing you how to set up [your product/service name]:

If you have any questions, just reply to this email, and I’ll be happy to sort things out!

Have a good day,

[Your name, designation, company name, contact details, social media buttons, etc.]

Hi [prospect’s first name],

This email is a quick follow-up to our phone call from yesterday.

We talked about how [your product/service name] can help [prospect’s company name] with:

• [Pain point A]
• [Pain point B]

I want to check in to see if you have any questions or would like more clarity on any of our offerings. If you found [your product/service name] useful, shall we take the next step?

We could set up a meeting that fits your schedule: [calendar URL].

Also, to see how we fare compared to our competitors, you may want to check out this article: [post URL].

I look forward to our partnership.

Best,

[Your name, designation, company name, contact details, social media buttons, etc.]

Hello [prospect’s first name],

Unfortunately, I couldn’t get your response to my previous email or those before it.

No problem!
I understand that work gets very busy at this time of year.

How would you like me to proceed?
I could either:

• Stop contacting you because you’re not interested in [your product/service name].
• Follow up a couple of months later when you’ve got more bandwidth.

Let me know what you think, and we’ll have things your way.

Until then,

Best regards,
[Your name, designation, company name, contact details, social media buttons, etc.]