From automatically personalizing emails to sending them at the right time, sales email software helps you spend less time managing your emails, giving you more actual selling time with customers.

But finding the right sales email software for your business can be tiring — you’ll need to review tons of product pages and slog through never-ending lists of customer reviews.

And even after all that effort, you may still pick the wrong tool.

To help, I’ve curated a list of the 12 best sales email software programs, including their key features, pricing, and customer ratings. Use this info to select the ideal email software for your sales team.

This Article Contains:

(Click on links to jump to specific sections.)

• What to Look for When Choosing Your Sales Email Software
• 12 Best Sales Email Software Solutions for 2024
  • GMass
  • Klenty
  • Woodpecker
  • Salesforce Engage
  • PersistIQ
  • Autoklose
  • Mailshake
  • Snov.io
  • Lemlist
  • Reply
  • Mixmax
  • Close

Before we get started with the top 12 tools, I’ll cover some must-have features you should look for when picking your sales email software.

What to Look for When Choosing Your Sales Email Software

Here are six essential features to look for in sales email software:

• Bulk Email Personalization: Since it isn’t feasible to create a custom email for each lead manually, the functionality to personalize emails automatically at scale is vital.
• Email Scheduling: If you can’t schedule emails, it will be challenging to reach prospects’ inboxes at optimal times and overcome time zone differences.
• Auto Follow-Up: Manually following up with leads is tedious, so you’ll need the capability to set up workflows to send automated follow-up emails.
• Campaign Analytics Reports: Not every sales email will elicit positive responses; by analyzing metrics like the open rate, you can identify which emails worked and which didn’t.
• A/B Testing: While it’s impossible to predict accurately how an email will perform, A/B testing lets you easily identify the type of email that’s more likely to succeed.
• Email List Builder: Reaching the right audience is crucial to converting sales. But for that, you’ll need the functionality to compile an email list of your target audience quickly.

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Now, let’s get started with the best sales email software for 2022:

12 Best Sales Email Software Software for 2024

Here are 12 great sales email software that your sales team can use to approach and convert leads effectively:

1. GMass

GMass is an all-in-one email outreach and marketing automation tool that works entirely inside Gmail.

Its easy-to-use and advanced capabilities have made it a popular tool used by employees in powerhouses like Google, Twitter, LinkedIn, and Uber. This email marketing service is also perfect for sales and marketing teams, startups, and small businesses.

GMass Key Features

Here are five GMass features that’ll level up your sales email game:

1. Automatic Email Personalization

Your prospects receive tons of generic emails every day.

To stand apart, your email should look tailor-made for the prospect. But manually personalizing each email isn’t feasible when your sales rep handles an email list of 100+ prospects.

Don’t worry.
With GMass, you can automatically personalize bulk emails, including:

• Paragraphs
• Images
• Links
• Attachments, and more

2. Automated Follow-Ups

Follow-ups help ensure that your outbound emails get responses — research shows that sending a single follow-up can increase your response rate by 21%.

However, managing the follow-up process is challenging when you have several leads in the sales pipeline.

GMass’ automated follow-up feature is handy in such cases. You can create workflows inside this email sequence software to send automated emails as follow-ups to previous sales emails.

Additionally, you can customize everything about these follow-ups, like:

• What triggers the follow-up sequence — for example, a prospect clicking on a link
• How many follow-ups to send
• The time interval between subsequent follow-ups, and more

3. Campaign Reports

It’s not enough to simply send sales email campaigns; you’ll also need to ensure that they’re performing well.

But how?
When you send an email campaign with GMass, a Campaign Report is generated in your Gmail inbox.

This detailed analytics report shows key email metrics, like:

• Recipients: Number of people to whom you sent the sales email campaign
• Open rate: Number of unique email recipients who opened your sales email
• Click rate: Number of recipients who clicked on a link inside your sales email
• Bounces: Number of sales emails that didn’t reach the prospects’ inboxes
• Unsubscribes: Number of subscribers who chose to opt-out of your mailing list

4. Email List Builder

Building your sales email list is a breeze with GMass.

Just open your Gmail inbox, type in keywords relevant to your target audience in the search box, and hit Enter. Once Gmail displays the search results, click the magnifying glass button near the search box to build an email list from Gmail search results.

When your sales email list is compiled, GMass will open a Compose window with those email addresses in the To field. Then, enter your message and hit the GMass button to send a sales email to your new email list.

5. Mass Email Scheduling

To maximize engagement, your sales email must reach the right inbox at the right time.

GMass’ bulk email scheduling feature lets you send emails at a specific date/time, ensuring that these emails reach prospects when they’re most likely to respond. You can choose from pre-configured times or select a custom date/time.

After you’ve scheduled an email campaign, you can also reschedule it by going to the Drafts folder and picking a new date/time.

Wondering what else you can do with GMass?

Other Powerful GMass Features

GMass offers other advanced features to make the life of your sales reps easier, like:

• Google Sheets Mail Merge: Perform Gmail mail merges effortlessly by connecting Google Sheets data to GMass.
• Recurring Emails: Schedule recurring emails to reach prospects on a daily, weekly, or monthly basis.
• A/B Testing: Split test multiple variations of your email and see which one has the most engagement.
• Behavior-Based Campaigns: Send a sales or marketing campaign based on how prospects engaged with your previous emails.
• Sentiment Analysis: Find interested prospects by looking at the positive or negative sentiment scores in your replies.
• Conditional Content: Use simple If/Then statements to create smart, personalized cold emails.
• Mobile Add-on: Access robust email capabilities on the go with the GMass add-on for Gmail’s Android app.

To use GMass, download its Chrome extension and sign up for a free trial with your Gmail or Google Workspace account.

GMass Pricing

GMass offers several pricing options to meet a range of customer needs:

• Individual:
  • Standard: $25 per month or $225 annually. Includes unlimited emails, contacts, and campaigns. Plus mail merge personalization, Spam Solver, and dozens of other features.
  • Premium: $35 per month or $325 annually. All Standard plan features, plus auto follow-up sequences, API access and Zapier, and triggered emails.
  • Professional: $55 per month or $525 annually. All Premium features plus GMass MultiSend for inbox rotation and high-priority support.
• Team:
  • Professional: starts at $145 per month for a team of five – supports all features.

GMass Customer Ratings

• Capterra: 4.9/5 (760+ reviews)
• G2: 4.7/5 (730+ reviews)

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2. Klenty

Klenty is a sales engagement platform offering email outreach and email automation features for your CRM system.

Klenty Key Features

• Use dynamic formulas to customize your sales emails based on buyer persona.
• Embed personalized videos into your email sequence.
• Auto-sync email analytics data with your CRM to minimize manual data entry.
• Set random intervals between outgoing sales emails to mimic manual sending.
• Connect with Pipedrive, HubSpot, Salesforce, or Zoho CRM.

Klenty Pricing

Klenty has three pricing plans:

• Startup ($55/user per month):
  • Email cadences
  • Mail merge
  • Gmail plugin
  • And more
• Growth ($85/user per month):
  • Supports all “Startup” features
  • Multichannel cold outreach
  • CRM integrations
  • And more
• Enterprise ($145/user per month):
  • Supports all “Growth” features
  • Login restrictions
  • Deliverability reports
  • And more

Klenty Customer Reportings

• Capterra: 4.8/5 (30+ reviews)
• G2: 4.6/5 (150+ reviews)

3. Woodpecker

Woodpecker is a cold email tool that lets your sales rep approach and follow up with prospects across multiple channels.

Check out my detailed Woodpecker review.

Woodpecker Key Features

• Personalize your cold email outreach with custom fields.
• Oversee the email sending process and identify issues hurting your sender reputation.
• Show recipients follow-ups in the same thread as the first email to provide better context.
• Sort email responses automatically based on the prospects’ interest levels.
• Nurture leads across different channels — reach them via email, phone, and LinkedIn.

Woodpecker Pricing

Woodpecker provides three pricing tiers:

• Tier 1 ($39/slot per month):
  • Contact up to 50 new people daily
  • Deliverability monitor
  • And more
• Tier 2 ($44/slot per month):
  • Supports all features in Tier 1
  • Contact up to 200 new people daily
• Tier 3 ($49/slot per month):
  • Supports all features in Tier 1
  • No daily limit on contacting new people

Note: A slot is essentially an email address you can connect to Woodpecker for sending your emails.

Woodpecker Ratings

• Capterra: 4.5/5 (90+ reviews)
• G2: 4.6 (250+ reviews)

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4. Salesforce Engage

Salesforce Engage is an email marketing automation tool built for salespeople.

Salesforce Engage Key Features

• Send personalized emails from your Gmail or Outlook account.
• Select from a library of proven templates for your sales email campaigns.
• Get real-time alerts on prospect activity to send sales follow-up emails at the right time.
• Uncover who your hot leads are through Engage Reports.
• Use powerful email marketing capabilities on the go with Engage for Salesforce Mobile.

Salesforce Engage Pricing

Salesforce Engage has a paid plan costing $50/user per month.

Salesforce Engage Customer Ratings

• Capterra: NA
• G2: 4.4/5 (10+ reviews)

5. PersistIQ

PersistIQ is an outbound automation tool that lets you find prospects, send email sequences, and manage sales data effectively.

PersistIQ Key Features

• Segment your leads based on email opens, responses, and other custom fields.
• Use analytics reports to gauge the effectiveness of your sales emails and campaigns.
• Specify sending windows to ensure that your emails go out only at particular times.
• Log your emails automatically to Salesforce to manage all your interactions in one place.
• Use historical sync to identify automatically the prospects you’ve communicated with in the past.

PersistIQ Pricing

PersistIQ offers two pricing plans:

• Essentials ($75/user per month):
  • 300 emails/day per user
  • A/B testing
  • Automation triggers
  • And more
• Premium ($120/user per month):
  • Supports all “Essentials” features
  • 600 emails/day per user
  • Salesforce integration
  • And more

PersistIQ Customer Ratings

• Capterra: 4/5 (20+ reviews)
• G2: 4.7/5 (250+ reviews)

6. Autoklose

Autoklose is sales automation software with email campaign management and reporting features.

Autoklose Key Features

• Save your email campaign as an email template.
• Filter your email list to focus on hot leads.
• Access real-time analytics showing the open, reply, and click-through rates.
• A/B test your cold email campaigns to identify the most effective emails.
• Manage your email team effectively with role-based permissions and team reporting.

Autoklose Pricing

Autoklose has three pricing tiers:

• Starter ($59.99/month per user):
  • 1 email automation account
  • Email tracking
  • A/B testing
  • And more
• Small Business ($249.95/month for 5 users):
  • Supports all “Starter” features
  • Monthly customer success call
  • Role-based permissions
  • And more
• Enterprise (contact their sales team for a custom quote):
  • Supports all “Small Business” features
  • Detailed reporting
  • Salesforce CRM integration
  • And more

Autoklose Customer Ratings

• Capterra: 4.5/5 (90+ reviews)
• G2: 4.6/5 (250+ reviews)

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7. Mailshake

Mailshake is a sales outreach and cold email platform connecting you with prospects via email, phone, and social media.

Learn more in my Mailshake review.

Mailshake Key Features

• Scale up your prospecting efforts with cold outreach campaigns and auto follow-ups.
• Customize your email sending schedule around prospects to maximize engagement.
• Create your sales or email marketing campaign using built-in email templates.
• Pause your email sequence automatically when a lead responds or unsubscribes.
• Get a holistic view of prospect interactions over emails, phone calls, and social messages.

Mailshake Pricing

Mailshake provides two pricing plans:

• Email Outreach ($59/user per month):
  • Email personalization
  • Gmail / Outlook / SMTP
  • Integration with LinkedIn Sales Navigator via Zapier
  • And more
• Sales Engagement ($99/user per month):
  • Supports all “Email Outreach” features
  • Sell via social media
  • 10,000 recipients per campaign
  • And more

Mailshake Customer Ratings

• Capterra: 4.7/5 (90+ reviews)
• G2: 4.7/5 (130+ reviews)

8. Snov.io

Snov.io is a sales CRM tool you can use to find, verify, and contact email leads.

Snov.io Key Features

• Find email leads from company websites, LinkedIn, and Google search results.
• Nurture your sales leads with email sequences and follow-ups.
• Send personalized drip campaigns at scale to your subscribers.
• Track recipient engagement and send customized offers to re-engage inactive leads.
• Lower your bounce rate by using the email verifier to clean your mailing list.

Snov.io Pricing

Snov.io offers six pricing tiers:

• Free:
  • Identify technologies on websites
  • Design drip campaigns
• S ($39/month):
  • 5,000 unique recipients
  • 1,000 credits
• M ($99/month):
  • 10,000 unique recipients
  • 5,000 credits
• L ($189/month):
  • 30,000 unique recipients
  • 20,000 credits
• XL ($369/month):
  • 50,000 unique recipients
  • 50,000 credits
• XXL ($738/month):
  • 100,000 unique recipients
  • 100,000 credits

You can add unlimited users and use the CRM functionality with every paid plan. Users can spend credits on email verification, bulk/single domain searches, and more.

Snov.io Customer Ratings

• Capterra: 4.6/5 (110+ reviews)
• G2: 4.5/5 (150+ reviews)

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9. Lemlist

Lemlist is a cold email software and a sales automation tool, enabling you to engage with prospects across channels like email, phone, and social media.

Find out if this tool is right for you in my detailed Lemlist review.

Lemlist Key Features

• Close sales across multiple channels — email sequences, cold calls, landing pages, etc.
• Improve your sales conversions by sending tailor-made follow-ups to prospects.
• Receive instant alerts as subscribers or leads respond to your emails.
• Integrate with CRM software like Salesforce and lead generation tools like LeadFuze, etc.

Lemlist Pricing

Lemlist gives you two pricing options:

• Email outreach ($59/user per month):
  • Text personalization
  • Follow-up automation
  • And more
• Sales engagement ($99/user per month):
  • Supports all “Email outreach” features
  • Lead enrichment
  • LinkedIn workflows
  • And more

Lemlist Customer Ratings

• Capterra: 4.6/5 (320+ reviews)
• G2: 4.3/5 (80+ reviews)

10. Reply

Reply is a sales engagement and email marketing tool that lets you automate cold email campaigns, SMS and WhatsApp messages, and LinkedIn outreach.

Reply Key Features

• Find emails of prospects automatically with Reply’s LinkedIn Email Finder.
• Generate sales emails with an AI-powered Sales Email Assistant.
• Send bulk emails using the Email Sending API.
• Set up an omnichannel sales sequence combining personalized emails, SMS messages, and more.

Reply Pricing

Reply offers several pricing plans:

• Sales Engagement:
  • Individual (starts at $70/user per month for 1,000 contacts):
    • Email sequences
    • All channels included
    • CRM integrations
    • And more
  • Business (starts at $70/month per user):
    • Supports all “Individual” features
    • Starts at 3 users
    • Unlimited contacts
    • And more
• Email Search:
  • Free:
    • Find up to 200 business emails
    • Find emails in LinkedIn and LinkedIn Sales Navigator
    • Export emails via CSV file
  • Paid Tier 1 ($49/month):
    • Supports all “Free” features
    • Find up to 5,000 business emails
  • Paid Tier 2 ($99/month):
    • Supports all “Free” features
    • Find unlimited business emails

Reply Customer Ratings

• Capterra: 4.6/5 (80+ reviews)
• G2: 4.5/5 (780+ reviews)

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11. Mixmax

Mixmax is a sales engagement platform, email marketing service, and email tracking software rolled into one.

Check out my Mixmax review for a closer look at this tool.

Mixmax Key Features

• Run your follow-up emails on autopilot, sharing special offers, meeting invites, etc.
• Add reminders to follow up on personalized cold emails that got no replies.
• Discover who’s replying to your emails in real-time with desktop notifications.
• Identify successful sales emails and attachments through flexible charts and filters.
• Create email templates and customize them using the email template builder.

Mixmax Pricing

Mixmax provides five pricing tiers:

• Free:
  • Instant scheduling
  • Email templates
  • Email surveys
  • And more
• Starter ($12/user per month):
  • Supports all “Free” features
  • Email tracking
  • Side chat
  • And more
• SMB ($29/user per month):
  • Supports all “Starter” features
  • Email sequences
  • Email templates
  • And more
• Growth ($65/user per month):
  • Supports all “SMB” features
  • Sequence personalization
  • Zoho CRM and Salesforce CRM integration
  • And more
• Enterprise (contact their sales team for a custom quote):
  • Supports all “Growth” features
  • Tasks and automations
  • Delegated sending
  • And more

Mixmax Customer Ratings

• Capterra: 4.5/5 (170+ reviews)
• G2: 4.6/5 (520+ reviews)

12. Close

Close is a sales-focused CRM system that doubles as an email outreach and email tracking software.

Close Key Features

• Link your email accounts to the Close CRM to send and receive emails from one place.
• Sync your email interactions automatically to the CRM software.
• Stay on the prospect’s radar by sending customized email sequences as follow-ups.
• Create eye-catching email templates and share them with your sales team.
• Use the “Undo Send” feature to recall any less-than-perfect emails quickly.

Close Pricing

Close offers four paid plans:

• Starter ($29/user per month):
  • Store 2,500 leads
  • Two-way email sync
  • Email tracking
  • And more
• Basic ($69/user per month):
  • Supports all “Starter” features
  • Store unlimited number of leads
  • Unlimited number of email templates
  • And more
• Professional (99/user per month):
  • Supports all “Basic” features
  • Email sequences
  • Email scheduling
  • And more
• Business ($149/user per month):
  • Supports all “Professional” features
  • Custom graphs
  • Customer support via screen share
  • And more

Close Customer Ratings

• Capterra: 4.7/5 (130+ reviews)
• G2: 4.5/5 (200+ reviews)

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Final Thoughts

Picking the right sales email software for your business can seem challenging, but it doesn’t have to be. Zero in on what you really need, and then find an intuitive sales and email marketing tool that can execute it for you easily.

If you’re looking for a good place to start, consider trying GMass.

You can leverage automatic email personalization, analyze key email metrics, schedule emails to go out at optimal times, and do so much more right from your Gmail inbox.

Why not try GMass for free today and take your sales emails to a whole new level?