December 21, 2022
The AIDA Formula for Cold Email Copywriting: 5 Best Strategies to Close Deals
A guide to using the AIDA formula (attention-interest-desire-action) for cold email copywriting. With templates and strategies to get started.
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December 16, 2022
Recurring Campaign Technique: How to Send to All Emails on an Always-Changing Google Sheet
A technique to use GMass to send a recurring email to a Google Sheet that's always changing — making sure the right people get it and wrong don't.
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December 15, 2022
ChatGPT + Cold Email: 5 Best Ways to Use AI in Your Email Copywriting
How to use ChatGPT to write cold email first drafts and potential subject lines — and to use it to edit. Plus areas where you still need to handle things.
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November 28, 2022
How to Write an Email Correcting a Mistake (Tips, Best Practices)
Here's how to write an email correcting a mistake. It's the most effective template for sending a correction or apology after an error in an email campaign.
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November 22, 2022
How to Trigger a Transactional Email to New Rows in a Google Sheet
A Google Apps Script to send an instant, automated transactional email through GMass to the address in any new row you add to a Google Sheet.
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November 17, 2022
5 Powerful Ways You Can Personalize Emails When You Don’t Have Any Customer Data
You don't need a fancy CRM or lots of customer data in order to personalize your marketing emails and cold emails. Here are ways to better personalize.
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November 10, 2022
Email Templates for Gmail: The 4 Best Ways to Easily Design Marketing Emails
How to design HTML email templates for Gmail using different methods, then how to re-use and send those templates with GMass.
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October 8, 2022
After You Send Your Email Campaign… Now What? 6 Actions to Take Next
How to manage replies and send one click responses, view and share analytics reports, edit or pause campaigns, send segmented follow-ups, and more.
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September 15, 2022
Email Bounce Codes: The Complete Guide (Definitions, Solutions, and More)
A glossary of email bounce codes to help you understand why your emails weren't delivered. Plus steps and strategies to manage and to cut down on bounces.
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September 13, 2022
What’s the Best Cold Email Software for a Lead Gen Agency?
The considerations for a lead gen or other agency looking for cold email software. What you need to make sure your platform has to send better emails.
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September 9, 2022
How to Get Subscriber Emails From a Web Form Into Google Sheets (Then GMass)
Methods to have subscribers fill out a web form, then get that info into Google Sheets so you can use it for an automated welcome series with GMass.
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August 26, 2022
Online Wedding Invitations: How-To Guide (Best Templates, Free Options)
A guide to sending online wedding invitations — the pros and cons of email, different methods, and a complete walkthrough and setup guide.
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