July 15, 2022

How to send personalized mass emails with mail merge from your college or university admissions, financial aid, or bursar's office.

July 14, 2022

How to send personalized mass emails and cold emails as a college administrator or administrative staff member. Easier and faster than your other options.

July 12, 2022

Cold email tricks are murkier tactics which some cold emailers use to get an edge. Here are 7 tricks we've seen recently — and alternative strategies.

July 9, 2022

Your email provider may be causing inflated open rates through their calculations. Here's what to watch out for — and how to fix those problems.

July 6, 2022

Useful technique for teams: How a team member can use GMass to send follow-ups to contacts who don't reply to a mass email you send.

June 28, 2022

Mailtrack is a popular open tracking tool for Gmail that also offers some basic mail merge features. How does it compare to GMass for sending campaigns?

June 24, 2022

Check out the 10 best free email tracking software you can use to analyze your email campaign performance in 2022.

June 23, 2022

Send a single email campaign to multiple lists in GMass. Connect 2+ Google Sheets, segmented behavior-based campaigns, or search-driven mailing lists.

June 22, 2022

Why you had a 0% open rate (it's probably a technical issue), how to troubleshoot it, and 10 steps to prevent 0% or low open rates in the future.

June 21, 2022

Apple Mail Privacy Protection now leads to inaccurate open rates. Here's how much that affects cold email — and strategies to mitigate the impact.

June 20, 2022

Find out why you should track your email campaigns and how to do it using the right software in this definitive guide to email tracking.

June 17, 2022

What is preview text? Here's how to set it in GMass for a single email or for a sequence. Plus strategies and best practices for preview text.