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August 17, 2023
How to Use the DKIM Settings in GMass — And Why You Should
How to set DKIM in GMass when you're using an SMTP service to send through Gmail, either your own SMTP account or one of GMass's in-house options.
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July 21, 2023
How to Turn Google Sheets Formatting into HTML (Then Mail Merge with GMass)
How to turn formatting from your Google Sheets into HTML so you can use it in other places, especially mail merge campaigns with GMass.
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July 17, 2023
Triggered Emails in GMass: Send When a Prospect Is in Their Inbox
With GMass you can send triggered emails that go out immediately when someone opens or clicks on a message in your campaign.
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July 7, 2023
Inbox Zero Gmail Apps: 5 Free Tools to Power Thru Your Emails Fast
Use these apps to get to inbox zero Gmail status. Plus tips on the best Gmail/Google Workspace settings to help push you toward a clean inbox.
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June 28, 2023
How to Set Up a Gmail Alias That Doesn’t Hurt Deliverability
How to set a Gmail alias to send from a different email address, plus some deliverability tips to help get those emails to the inbox.
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June 19, 2023
Delivery Routes in GMass: Tweak Service-Specific Settings for Max Deliverability
How to tweak important deliverability settings for specific domains/email providers to fix issues around SMTP servers and open/click tracking.
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June 7, 2023
How to Stop GMass Auto Follow-Ups on a Reply OR Click
Great news! GMass now offers a native “stop on reply or click” option. So you won’t need to do the …
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May 24, 2023
Objection Handling: 5 Cold Email Follow-Ups That Overcome Big Sales Objections
Objection handling with cold email follow-ups for the 5 basic and most common sales objections like no need, trust, money, desire, and hurry.
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May 9, 2023
How Recruiters Can Respond to Emails 10x Faster with The Reply Project
How recruiters can use The Reply Project to send email responses to candidates, companies, and others 10x faster than ever before.
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May 2, 2023
Promise Picture Proof Push (4Ps) Copywriting for Cold Email (Templates, Tips)
Promise Picture Proof Push (the 4Ps) formula is a useful, albeit challenging, cold email copywriting strategy. It requires you to zero …
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April 28, 2023
The Star Story Solution Copywriting Formula for Cold Email (Tips, Templates)
Star Story Solution is a copywriting strategy for cold email that uses a first-person story about solving a problem (one the recipient themselves has).
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April 13, 2023
Why Did My Email Go to Spam? 8 Little Reasons You Never Realized
Wondering "why did my email go to spam?" You know the common reasons, but here are the lesser known factors that might be causing your problem.
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