Outreach email software makes it easy for you to establish contact with a potential customer.

And with the right software, you can quickly amp up your outreach efforts and build meaningful relationships with recipients.

In this article, I’ll explain what you should look for in outreach email software and list down the 15 best outreach email software solutions, including their key features, pricing plans, and customer ratings.

This Article Contains:

(Click on links to jump to specific sections)

• What to Look for in Outreach Email Software?
• 15 Best Outreach Email Software to Use in 2022
  • GMass
  • Outreach
  • HubSpot Marketing Hub
  • Mailshake
  • Salesmate
  • Klenty
  • Woodpecker
  • Snov.io
  • MixMax
  • Lemlist
  • AutoKlose
  • SmartReach
  • Hunter
  • Reply
  • QuickMail

Let’s dive in.

What to Look for in Outreach Email Software?

Here are five features to look for in outreach email tools:

• Automatic Personalization: Since manually personalizing your outreach emails is a pain, you’ll need the functionality to automatically personalize emails.
• Email Scheduling: Reaching the prospects’ inboxes at optimal times is a lot easier when you can schedule your outreach emails in advance.
• Automated Follow Ups: With auto follow-ups, you won’t have to worry about manually following up on all your outreach emails.
• Email Tracking: Tracking email metrics will help you understand which outreach emails work best and which ones need improvement.
• Email Templates: Whether it’s for link building, blogger outreach, or approaching influencers, creating outreach email templates can save you a lot of time.

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Let’s now take a look at some great outreach email software solutions:

15 Best Outreach Email Software to Use in 2024

Here’s a curated list of the top 15 outreach email software solutions:

1. GMass

GMass is a powerful outreach email tool that works entirely inside Gmail.

Its advanced features have made GMass a top choice for startup founders, small business owners, salespeople, influencers, and even employees at social media powerhouses like Twitter and LinkedIn.

GMass Key Features

Here are five robust GMass features that can ramp up your email outreach efforts:

1. Automated Email Personalization

To grab a prospect’s attention, your email must stand out in their inbox — instead of getting lost in the flurry of other emails.

How do you do that?
A great practice is personalizing your outreach messages based on who you’re emailing.

However, manually personalizing each outreach email is impossible with a long prospect list.

Enter GMass’ automatic personalization feature!

As one of the best cold email software solutions in the market, GMass lets you automatically personalize almost everything about your email, including:

• Paragraphs
• Attachments
• Links
• Images, and more

2. Automatic Follow-up Emails

There’s no guarantee that a lead or prospect will interact with you right after cold emailing them the first time

You’ll need to send follow-up emails to drive them forward in the sales process.

However, manually sending follow-up emails to prospects is a daunting task.

With GMass’ auto follow-ups feature, you can create an automated workflow and follow up with prospects until they respond to your email.

GMass also lets you customize:

• The triggers for your follow-up sequences.
• The number of follow-ups to send.
• The interval between subsequent emails, and more.

3. Mass Email Scheduling

Your outreach efforts will be in vain if your email fails to reach the right inbox at the right time.

GMass provides you with a bulk email scheduling feature to maximize prospect engagement through timely outreach emails.

This outreach software lets you schedule your outbound messages to be sent at a pre-determined time or at a custom date/time of your choosing. You can also reschedule the email by altering its date/time in Gmail’s “Draft” folder.

4. Campaign Reports

It’s not enough to just send out an email campaign.
You also need to ensure that your outreach email campaign performs well.

How do you do that?

Every time you send an email campaign through GMass, a detailed report gets generated in your Gmail inbox.

It shows key metrics like:

• Recipients: The number of people to whom you sent the outreach email campaign.
• Open Rate: The number of unique recipients who opened your outreach email.
• Click Rate: The number of recipients who clicked on a link in your outreach email.
• Bounces: The number of outreach emails that failed to reach your prospects’ inboxes.
• Unsubscribes: The number of subscribers who have opted out of your mailing list.

5. Email List Builder

Your email outreach efforts become successful only if you reach out to the right people.

By creating an email list with GMass, you can send an outbound cold email campaign to a targeted group of people easily.

How do you do that?
Just search for keywords related to your target audience in Gmail, and GMass will automatically build an email list from your Gmail search results.

If you already have an email list stored in a Google Sheet, an Excel, or a CSV file, you can easily connect it to GMass.

In addition to these five features, GMass is equipped with other advanced capabilities.

Additional GMass Features

GMass offers several more advanced features to help your marketing and sales team members with their email outreach efforts:

• Recurring Emails: Expand your prospect pool by scheduling recurring emails on a daily, weekly, or monthly basis.
• Reply Management: Automatically organize the replies for your email marketing campaigns by classifying responses as replies, bounces, block notifications, and more.
• A/B Testing: Split your email into multiple variations to find the email version that draws the most engagement.
• Drip Campaigns: Create a drip campaign to send out a sequence of automated email messages to your email list based on a set schedule.
• Google Sheets Mail Merge: Initiate mail merges by connecting your Google Sheet data to GMass.
• Behavior-based Campaigns: Send automated, customized emails depending on how a prospect engaged with your older emails.
• Mobile Add-on: Use GMass’ email capabilities with its add-on for Gmail’s Android app.

Ready to get started with GMass?
Simply download the Chrome extension and sign up for free with your Gmail or Google Workspace account!

GMass Pricing

GMass offers multiple pricing plans to suit varying customer needs:

• Individual:
  • Standard: $25 per month or $225 annually. Includes unlimited emails, contacts, and campaigns. Plus mail merge personalization, Spam Solver, and dozens of other features.
  • Premium: $35 per month or $325 annually. All Standard plan features, plus auto follow-up sequences, API access and Zapier, and triggered emails.
  • Professional: $55 per month or $525 annually. All Premium features plus GMass MultiSend for inbox rotation and high-priority support.
• Team:
  • Professional: starts at $145 per month for a team of five – supports all features.

GMass Customer Ratings

• Capterra: 4.9/5 (770+ reviews)
• G2: 4.7/5 (740+ reviews)

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2. Outreach

Outreach.io is a sales engagement platform that lets your sales reps connect with prospects through outreach emails.

Outreach Key Features

• Connect your mailboxes with Outreach and send email campaigns from them.
• Leverage email, phone, and social media interactions in your sales process.
• Track the open and click rates when a prospect engages with your personalized email.
• Let recipients opt out of your email campaign via unsubscribe links to protect your sender reputation.

Outreach Pricing

Contact their sales team for pricing details.

Outreach Customer Ratings

• Capterra: 4.5/5 (250+ reviews)
• G2: 4.3/5 (2,800+ reviews)

3. HubSpot Marketing Hub

Hubspot Marketing Hub, a part of Hubspot’s CRM platform, is an email marketing software solution you can use to send personalized outreach emails at scale.

HubSpot Marketing Hub Key Features

• Personalize your emails to enhance open and clickthrough rates.
• Create professional email campaigns with customizable email templates.
• Schedule your emails to be delivered to your recipient’s inbox at the right time.
• Conduct A/B tests to understand which emails drive the most engagement and sales.

HubSpot Marketing Hub Pricing

HubSpot has a free plan that includes email marketing and reporting dashboard. Additional features are available with their paid plans starting at $50/month.

HubSpot Marketing Hub Customer Ratings

• Capterra: 4.5/5 (4,500+ reviews)
• G2: 4.4/5 (7,400+ reviews)

4. Mailshake

Mailshake is an email outreach tool that lets you transform cold prospects into warm leads through automated email prospecting as well as phone and social media outreach.

Mailshake Key Features

• Connect with thousands of contacts simultaneously through cold email outreach campaigns and automated follow-ups.
• A/B test your email campaigns and follow-up emails to boost engagement.
• Use the Mailshake Lead Catcher to manage your leads and reply to them.
• Incorporate LinkedIn and other social media in your outreach sequences to improve the customer response rate.

Mailshake Pricing

Mailshake provides an Email Outreach plan at $59/user per month and a Sales Engagement plan at $99/user per month.

Mailshake Customer Ratings

• Capterra: 4.7/5 (90+ reviews)
• G2: 4.7/5 (140+ reviews)

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5. Salesmate

Salesmate is a sales outreach software solution that helps you connect with new prospects through simple and personalized outreach.

Salesmate Key Features

• Import contacts from Google, CSV/Excel files, and mobile, or acquire them with Salesmate’s form integrations.
• Segment your contact list based on criteria like age, gender, geographic location, etc.
• Automatically enter contacts’ details and enrich the data with the Clearbit integration.
• Easily update, delete, or merge your contacts when sending out bulk emails.

Salesmate Pricing

Salesmate has paid plans starting at $15/month per user.

Salesmate Customer Ratings

• Capterra: 4.7/5 (70+ reviews)
• G2: 4.6/5 (50+ reviews)

6. Klenty

Klenty is a cold outreach software solution that allows you to send personalized sales emails and automated follow-ups to maximize your outbound sales conversions.

Klenty Key Features

• Use “Playbooks” feature to filter prospects based on clicks, opens, or replies.
• Filter prospects based on their intent and assign different email cadences to them.
• Send the right volume of emails with each cadence through Cadence Throttling.
• Add an unsubscribe link so recipients can opt out of receiving emails without marking them as spam.

Klenty Pricing

Klenty’s paid plans begin at $55/user per month.

Klenty Customer Ratings

• Capterra: 4.8/5 (30+ reviews)
• G2: 4.6/5 (150+ reviews)

7. Woodpecker

Woodpecker is an email marketing software solution and cold email tool that enables you to approach potential customers and follow up with them across multiple channels.

Woodpecker Key Features

• Personalize every email for your prospects with advanced snippets.
• Automatically analyze prospects’ replies and mark them as interested or not.
• Get email addresses of prospects verified in real-time to reduce bounce rate and improve deliverability.

Woodpecker Pricing

Woodpecker has a pricing plan that starts at $39/month per slot.

Note: A slot is a placeholder to connect one email account.

Woodpecker Customer Ratings

• Capterra: 4.8/5 (15+ reviews)
• G2: 4.4/5 (30+ reviews)

8. Snov.io

Snov.io is a sales CRM and outreach software solution that helps businesses scale up lead generation through cold outreach emails and follow-ups.

Snov.io Key Features

• Quickly discover all email addresses on any given domain.
• Use personalized email campaigns and automatic follow-ups to onboard and nurture new leads.
• Keep track of email opens and link clicks from within Gmail.
• Verify email addresses to build a credible email list.

Snov.io Pricing

The paid plan for Snov.io starts at $39/month.

Snov.io Customer Ratings

• Capterra: 4.6/5 (100+ reviews)
• G2: 4.5/5 (160+ reviews)

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9. MixMax

MixMax is a sales engagement platform and email tracking software solution for Gmail that lets you send personalized outreach emails to customers.

MixMax Key Features

• Get real-time alerts whenever someone opens your message.
• Identify messages that get the highest replies, content downloads, and link clicks.
• Schedule your outbound emails to be delivered to the recipients at the right time.
• Set smart reminders to follow up on outbound emails that haven’t received a reply.

MixMax Pricing

MixMax offers a free plan with email templates and three paid plans for your sales teams, starting at $12/user per month.

MixMax Customer Ratings

• Capterra: 4.5/5 (175+ reviews)
• G2: 4.6/5 (530+ reviews)

10. Lemlist

Lemlist is a sales automation tool and cold email software solution that uses personalized cold emails and follow-ups to improve prospect engagement.

Lemlist Key Features

• Schedule emails so that they are delivered to the recipient’s primary inbox and not the Promotions or Spam folder.
• Personalize follow-up emails to stand out in the recipient’s inbox and improve engagement.
• Split test your emails and choose the version that offers the best open rate.

Lemlist Pricing

Lemlist offers free cold email outreach services and provides additional features under paid tiers, starting at $29/month per user.

Lemlist Customer Ratings

• Capterra: 4.6/5 (320+ reviews)
• G2: 4.3/5 (80+ reviews)

11. AutoKlose

AutoKlose is a sales engagement platform ideal for entrepreneurs, sales, and marketing professionals.

AutoKlose Key Features

• Send automated, personalized email campaigns to engage with your prospects.
• Keep tabs on email metrics like clicks, opens, replies, and take action accordingly.
• Add prospects to your email sequence and segment them based on their intent.
• Use the AutoVerify feature to verify email addresses in bulk.

AutoKlose Pricing

The pricing plan for AutoKlose starts at $59.99/month per user.

AutoKlose Customer Ratings

• Capterra: 4.5/5 (90+ reviews)
• G2: 4.6/5 (250+ reviews)

12. SmartReach

SmartReach is a cold email outreach tool that can sync all outreach activities to your CRM.

SmartReach Key Features

• Automatically send cold outreach emails one by one to mimic manual sending.
• Schedule personalized cold emails to go out at the same time in different time zones.
• Integrate your emails accounts with SmartReach to send emails and receive replies.
• Conduct A/B testing to identify subject lines that get the best open rates to take data-based outreach strategy decisions.

SmartReach Pricing

SmartReach offers paid plans, starting at $24/month per user.

SmartReach Customer Ratings

• Capterra: 4.7/5 (5+ reviews)
• G2: 4.9/5 (10+ reviews)

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13. Hunter

Hunter is an email finder tool and outreach platform lets you find professional email addresses and boost your cold outreach strategy through emails and follow-up messages.

Hunter Key Features

• Personalize, review, and edit every email in a scheduled email campaign.
• Track the click, open, and reply rate of the outreach emails.
• Link Gmail and Outlook accounts to Hunter.
• Choose from best-performing cold email templates for your campaigns.

Hunter Pricing

Hunter offers a free plan and a premium pricing plan costing $49/month.

Hunter Customer Ratings

• Capterra: 4.6/5 (480+ reviews)
• G2: 4.4/5 (400+ reviews)

14. Reply

Reply.io is a sales engagement platform that automates cold email outreach and helps you with lead generation.

Reply Key Features

• Draft emails and follow-ups quickly with the AI Sales Email Assistant.
• Segment prospects based on different criteria for better sales targeting.
• Track your outreach email performance through detailed reports.

Reply Pricing

Reply provides three pricing plans for different customers to fulfill their cold emailing goals, starting at $29/month per email account.

Reply Customer Ratings

• Capterra: 4.6/5 (90+ reviews)
• G2: 4.5/5 (790+ reviews)

15. QuickMail

QuickMail is an outreach email software tool that helps improve email deliverability and prospect response rate.

QuickMail Key Features

• Send your cold email campaign from multiple inboxes to avoid triggering spam filters.
• Changes to an email campaign automatically get applied to all inboxes used to send campaigns.
• A/B test your email sequences across all assigned inboxes simultaneously.
• Track the analytics of every outreach campaign (across inboxes) from one place.

QuickMail Pricing

QuickMail offers a free plan as well as paid pricing options, starting at $59/month.

QuickMail Customer Ratings

• Capterra: 4.8/5 (20+ reviews)
• G2: 4.7/5 (50+ reviews)

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Wrapping Up

An outreach email software solution lets you streamline sales outreach efforts and boost engagement with ease.

If you’re looking for a powerful and easy-to-use outreach email tool, try GMass.

In addition to its advanced cold outreach and email automation features, GMass lets you A/B test, analyze prospect behavior using metrics like clicks and opens, and do so much more.

Download the GMass Chrome extension and step up your outreach email game today.