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We need to kick our PPC campaigns up a notch. For years we’ve used an agency, and they’ve done a decent job for us, and our ads generate a substantial number of new customers month after month. NOW, it’s time to add rocket fuel to our advertising program. We aim to hire a full-time PPC expert to replace our agency and drive even more growth through ads.

The typical agency might check in on the ads and make changes once a week or once a month. YOU, however, will be making changes constantly, testing ad copy and landing pages and audiences and making incremental improvements every day. Can you take an ads program that’s already working well and make it perform even better?

My name’s Ajay, and my company is GMass. GMass is a Google Chrome extension that transforms Gmail into a powerful email marketing platform. Since 2015, we’ve grown into a profitable business with over 300,000 users who have rated us an impressive 4.8/5 stars across more than 10,000 reviews.

Our team is small, diverse, and fully distributed, made up of multi-talented individuals who wear many hats and do lots of different things.

PPC Specialist responsibilities

• Analyzing market trends, identifying target audiences and opportunities, and developing campaign strategies.
• Creating and launching ad campaigns from scratch, which includes developing high-converting landing pages, conducting keyword research, structuring ad groups, managing bids, and developing ad creatives.
• Continuously monitoring, managing, and optimizing campaigns to hit performance metrics goals such as CTR, CPC, CPA, and ROI, as well as adjusting strategies accordingly.
  Conducting regular A/B testing to identify high-performing ad creatives, landing pages, and targeting strategies.
• Collaborating with other team members to create compelling ad creatives that resonate with the target audience and drive conversions.
• Analyzing and reporting on campaign performance, and utilizing analytics tools to track and measure campaign performance in order to identify areas of improvement and provide actionable insights to improve campaigns.
• Staying up-to-date with industry trends, platform updates, and best practices to ensure optimal campaign performance.
• Developing and managing ad budgets, ensuring cost-effective campaigns align with overall company revenue goals.

Salary

Compensation: $80,000 to $150,000 per year, based on several factors including skill level, qualifications, and location.

Location: This role is fully remote and is open to applicants everywhere. A strong fluency in English is necessary as our campaigns are in English.

To apply

• Email us at ppc at gm dot ly and include “PPC Specialist” in the subject line.
• Please summarize your experience and qualifications in a cover letter. We will read every cover letter personally — and at GMass, the cover letter is more important than the resume. So if you have good qualifications but not necessarily email/B2B experience, explain how and why you’ll make the leap into what we’re doing.
• Say something in there to stand out and to make it clear you’re not using AI.
• Include a portfolio showcasing your writing samples and the campaigns you’ve created or managed. Please include links, if possible. We’d love to see the quality of your work and how it aligns with our projects, so show us your best!
• The most impressive candidates will be interviewed.