Email Marketing Remains the Best Channel to Reach Customers – if it’s Done Right
You look at your email inbox, and there are 8 unread messages. Four look like spam, three are from companies you do business with, and one is from a friend. Which one gets opened first?
Pretty easy choice.
An old adage says “people do business with people they like,” and another of my favorites is “people will forget what you said. People will forget what you did. But people will never forget how you made them feel.” Make your customers feel good!
So, here are a few tips to help your emails get opened, read, and then hopefully converted to sales.
General Tips
1. Don’t waste people’s time. Never send an email unless it will benefit the reader. Offer something – a discount, a freebie, even a tip that might help make them healthy, wealthy or wise.
2. Use your name as the “from” address – it’s more personal than a company name and most people appreciate that.
3. Personalize the email with the recipient’s first name. “Dear Bob” is better than “Mr. Smith” but don’t overdo the name in the content of the message. You don’t want to come across as creepy.
4. Respect your reader’s time and intelligence. Keep it short, to the point, and friendly.
Subject Lines
Again, keep it short, and be different. I sent out a campaign once with the subject line “You’ll be Happy if You Open This.” It worked! Hillary Clinton once sent out an email blast inviting people to attend a $500-a-plate fundraiser and her subject line was “Lunch?” It was very successful.
Experiment, and track results.
Content
It’s a good idea to start by stating the purpose of the mail, then write 3-4 bullet points and a summation. Include a call to action, and always, always, always thank the customer!
GMass
If you’re using GMass you probably already know that personalizing is easy with the mail-merge function, and you can see who opens the emails with Tracking and then follow-up with Automatic Reply Management. We are always adding new features and functionality.
We get the message to the reader, it’s up to you after that!
Email marketing, cold email, and mail merge inside Gmail
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Send incredible emails & automations and avoid the spam folder — all in one powerful but easy-to-learn tool
TRY GMASS FOR FREE
Download Chrome extension - 30 second install!
No credit card required
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Keep posting the good work. Some really helpful information in there. Bookmarked. Nice to see your site. http://www.jemereviews.com
hi. what is the exact definition of an ‘open.’ if someone opened my mail 20 times, what does that really mean?
Hello im a great housekeeper looking for work plz call me or tex at 5139521789
I would love u to clean our hz
Im a great housekeeper looking for work
Hello there i want a housekeeper
Hello
Hellohello2
I dont under stand y i have to keep writing comments to myself
I dont want to write any more comments i jus want my hz keeping profiles put up on craigs list