Top 10 Free Email Tracking Software (Features, Pricing, Reviews)

Looking for a free email tracking tool?

Tracking your marketing and sales emails is a great way to understand how prospects engage with them and optimize your outreach strategy for better results.

And the easiest way to do that is by using free email tracking tools.

In this article, I’ll highlight ten free email tracking software, including their crucial email tracking features, pricing, and customer ratings, so that you can make the right choice for your business.

This Article Contains:

(Click on the links to jump to a specific section)

Top 10 Free Email Tracking Software in 2024
- GMass
- Benchmark Email
- Mixmax
- Boomerang
- HubSpot Sales Hub
- MailChimp
- MailTrack
- Right Inbox
- SalesHandy
- Yesware

Let’s go.

Top 10 Free Email Tracking Software in 2024

Here are some of the best free email tracking software available for your large or small business:

1. GMass

GMass is an all-in-one email tracker and marketing automation tool that works entirely inside Gmail.

Its robust email tracking capabilities and ease of use have made it a preferred outreach tool for salespeople, startup founders, small business owners, influencers, and even employees at top companies like Google and Twitter.

How do you get started with GMass?
Simply download the Googe Chrome extension from the Chrome web store and sign up for free with your Gmail or Google Workspace (formerly known as GSuite) account!

Key Features

Here are five features that make GMass stand out as an email tracker from the rest of the tools in this list:

A) Email Tracking and Analytics

GMass accurately tracks multiple email metrics and provides detailed breakdowns of your email campaigns to help you analyze engagement.

When you send an email campaign using GMass, it automatically generates a Campaign Report in your Gmail inbox, which tracks core email metrics like:

Unique Opens: The total number of unique email addresses that opened your email.
Didn’t Open: The total number of email addresses that didn’t open your sales email.
Unique Clicks: The total number of your recipients who clicked at least one link in your sent email.
Replies: The total number of recipients that replied to your email.
Bounces: The total number of undelivered emails sent to invalid email addresses.

For convenience, GMass also lets you track your bulk emails and campaign performance in two other ways:

Go to the GMass dashboard to access all your current email campaign reports.
Click on the links on the dashboard or your Google Inbox to obtain a web-based report of your campaigns.

B) Automated Email Personalization

If you want to grab and retain a prospect’s attention, your email must stand out in their inbox — instead of getting lost with all the other important emails.

How do you do that?
A great practice is personalizing your outreach messages based on who you’re emailing.

However, manually personalizing each email is impossible when you have a long prospect list.

Don’t worry.
Just use GMass’ automatic personalization feature!

As one of the best email software solutions in the market, GMass lets you automatically personalize almost everything about your email, including:

C) Automatic Follow-Ups

Based on how prospects interacted with your first email, you may have to send out follow-up emails to boost response rates.

But what if you’ve to follow up with hundreds of recipients?
Enter GMass’ automatic follow-ups!

It lets you automate up to eight stages of follow-up emails and offers customizations like:

Choose when to send a follow-up — when a recipient opens your email message, clicks a specific link in your email, or when they don’t reply for a few days.
Decide how many follow-up email messages each person receives.
The time between follow-ups.
The follow-up email content.

D) Email Scheduling

With the GMass email scheduling feature, you can automatically schedule emails to be sent at a date and time you prefer.

This feature lets recipients receive your email when they’re most likely to respond.

Scheduling emails is quick and easy to do from a simple dropdown menu inside Gmail’s Compose window. And if you wish to reschedule your emails, you can easily do so from the Gmail drafts folder.

E) Email List Building

GMass’s mailing list feature allows you to send emails to targeted groups of people.

It helps you search for keywords related to your target audience in Gmail and automatically builds a mailing list based on the search results.

Moreover, if you already have a mailing list stored on Googe Sheets, Excel, or as a CSV file, you can also easily connect it to GMass.

Additional GMass Features

GMass offers many more advanced features to help your marketing and sales team with their email outreach efforts.

Recurring Emails: Expand your prospect pool by scheduling recurring emails on a daily, weekly, or monthly basis.
Reply Management: Automatically organize the replies for your email marketing campaigns by classifying responses as replies, bounces, block notifications, and more.
A/B Testing: Split your sales email into multiple variations to find the version that draws the most engagement.
Google Sheets Mail Merge: Initiate mail merges by connecting your Google Sheet data to GMass.
Behavior-based Campaigns: Send automated, customized emails depending on how a prospect engaged with your older emails.
Mobile Add-on: Use GMass’ email capabilities with its add-on for Gmail’s Android app.

Pricing

GMass has different pricing plans to suit various customer needs:

Individual:
- Standard: $25 per month or $225 annually. Includes unlimited emails, contacts, and campaigns. Plus mail merge personalization, Spam Solver, and dozens of other features.
- Premium: $35 per month or $325 annually. All Standard plan features, plus auto follow-up sequences, API access and Zapier, and triggered emails.
- Professional: $55 per month or $525 annually. All Premium features plus GMass MultiSend for inbox rotation and high-priority support.
Team:
- Professional: starts at $145 per month for a team of five – supports all features.

Customer Ratings

G2: 4.7/5 (790+ reviews)
Capterra: 4.8/5 (820+ reviews)