You might say that Rich Levy lives by the axiom, “out with the old and in with the new.” A self-professed “functioning entrepreneur with a manageable start-up problem,” Levy has created several successful enterprises ranging from a sausage store to his latest venture, an ingenious digital liaison between restaurants and gastronomes in Chicago: www.mygiftie.com

Levy uses email marketing to light the fire and entice restaurant owners and managers to join his fellowship of foodies. He has tried all major platforms for email marketing and has seen the usual open and click rates of less than ten percent.

A few months ago he started using GMass, a new extension for the Chrome browser that transforms anyone with a Gmail account into an email marketing mastermind.

“I am routinely getting over 60 percent open and 50 percent click rates, then I set the appointments and close deals,” Richard said recently. “It’s very seamless to set up campaigns, launch them, and then track the results,” he added.

Levy believes the extraordinary results he gets using GMass are due to several factors. “I write short, personal notes to people with a one or two-word subject line. GMass personalizes each one and the recipient sees that it’s coming from me at my personal account,” Levy explained. “It’s not spam, it’s a real letter with a meaningful message from me to my customer or prospect.”

GMass is the brainchild of another Chicago entrepreneur, Ajay Goel, who also has a track record of creating successful companies. GMass’s features include tracking, personalization, mail-merge, and scheduling.

A visit to www.gmass.co will prompt a visitor to “Add GMass to Chrome” and the prompts take you through installation, setup, and operation.