Whether it's for cold outreach to prospects, following up with interested leads, or sending newsletters or drip campaigns, GMass is the tool of choice for tens of thousands (or more) salespeople worldwide.
Here in the sales archive, you can find articles we've written about the sales world — generally, although not always, related to email.
Find sales strategies, outreach tips, email templates and copywriting suggestions, guides, software reviews and more.
March 6, 2024
How to Write the Best Business Loan Cold Emails (5 Templates, Tips)
5 important tips from small business loan and financing outreach pros, plus killer cold email templates to close more deals.
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February 21, 2024
Business Financing Cold Outreach: What’s the Best Email App for Success?
Need an email platform for your business financing cold outreach? Here are the elements to look for along with our recommendations.
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August 28, 2023
Cold Email Affiliate Marketing: 5 Best Strategies and Templates
Cold email affiliate marketing can be challenging. But it's a great option for cold emailers AND affiliate marketers with the right strategies.
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June 20, 2022
The Email Tracking Guide: Benefits, Methods & Tools (2025)
Find out why you should track your email campaigns and how to do it using the right software in this definitive guide to email tracking.
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May 25, 2022
Sell Beats Online: 10 Best Proven Strategies for Email, IG, BeatStars
The complete guide to sell beats online: Cold email, website, marketing, marketplaces, Instagram, YouTube, SoundCloud, and lots more.
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May 12, 2022
Sales Pipeline vs Sales Funnel (Key Differences & Benefits)
Explore the key differences between a sales pipeline and a sales funnel to determine which strategy best suits your needs.
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March 30, 2022
How to Write B2B Emails (7 Handy Templates, 5 Proven Tips)
Learn how to write compelling B2B emails and find out 7 handy templates you can use today. Also, discover 5 practical tips to enhance your B2B messages.
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February 11, 2022
12 Best Sales Outreach Tools for 2025 (Features, Pricing)
Discover the top 12 sales outreach tools for 2022, their features, pricing details, and customer ratings.
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January 6, 2022
12 Top Sales Email Software for 2025 (Features, Pricing)
Discover the 12 best sales email software, including their key features, pricing, and customer ratings.
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July 28, 2021
Lead vs. Prospect: 4 Key Differences + 7 Useful Tips (2025)
Explore the 4 major differences between leads vs prospects. Also, discover 7 actionable tips for effective lead conversion.
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July 8, 2021
Inside Sales vs. Outside Sales: 5 Key Differences + 3 FAQs
Discover 5 differences between inside sales vs outside sales, why you should combine them, and three related FAQs.
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June 30, 2021
The Ultimate Sales Cycle Guide (7 Stages + 5 Tips)
Explore what a sales cycle is, its 7 essential stages, and 5 practical tips for improving your sales cycle efficiency.
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