Here in the personalization archives you can find everything we've written about personalization on the GMass blog.
GMass has some of the most advanced personalization features in the entire email marketing space — here, you can find articles on how customize every little aspect of your email and pull off mail merge moves you never thought were possible.
You may also be interested in reading a summary of all of GMass's personalization features and how you can use them to send more effective emails.
October 15, 2017
How to Fully Personalize Your Email Outreach With Minimum Busywork
Personalization is the name of the game when it comes to email outreach. If you aren’t personalizing, your results are …
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February 25, 2017
Why your Gmail mail merge personalization failed
If you’re sending mail merge campaigns in Gmail with GMass, or even a different mail merge service, there are several reasons …
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November 24, 2016
How to include a personalized link in a Gmail email marketing campaign
GMass, the ultimate email marketing tool for Gmail, offers lots of mail merge personalization options, from simple mail-merge personalization to fallback …
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July 5, 2016
Complete Guide to Mail Merge Personalization in Gmail [Updated 2024]
GMass offers a number of ways to personalize the Subject and Message of your mail merge campaigns sent with Gmail. From …
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July 3, 2016
New Feature: Detect a person’s first name from just an email address
You can now automatically detect a person’s first name just from their email address, and then use that name to …
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May 27, 2016
How to Mail Merge CC and BCC in Gmail with Google Sheets
How to set mail merge CC and mail merge BCC fields in Gmail using a Google Sheet. Here's a walkthrough of the setup in GMass.
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April 19, 2016
No More Fear: Preview your emails as Drafts, then send them with one click
We just eliminated the fear of sending an email marketing campaign. Afraid that personalization won’t work? Afraid your tracked links …
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