Here in the personalization archives you can find everything we've written about personalization on the GMass blog.
GMass has some of the most advanced personalization features in the entire email marketing space — here, you can find articles on how customize every little aspect of your email and pull off mail merge moves you never thought were possible.
You may also be interested in reading a summary of all of GMass's personalization features and how you can use them to send more effective emails.
April 11, 2024
What Is Spintax? And How Can It Help You Randomize Cold Emails?
What is spintax? And how can you use it in GMass to create campaigns with maximum randomness to potentially aid in deliverability?
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September 20, 2023
How to Automatically Apply a Google Sheets Formula to a New Row
Google Sheets automatically add formula to new row walkthrough — how to have Sheets apply your formula down a column instantly.
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January 20, 2023
Mail Merge QR Codes: How to Send Each Email Recipient a Unique Scannable Image
How to send mail merge QR codes — personalized QR codes to everyone on your list. With an option to auto-generate the codes in Google Sheets.
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November 17, 2022
5 Powerful Ways You Can Personalize Emails When You Don’t Have Any Customer Data
You don't need a fancy CRM or lots of customer data in order to personalize your marketing emails and cold emails. Here are ways to better personalize.
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April 15, 2022
What Is a Personalized Email & How to Send One (Tips, Examples)
What is email personalization and how do you personalize an email? Find out everything you need to know in this definitive guide.
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November 26, 2021
Easy Conditional Mail Merge Formatting (If…Then…Else): MS Word Vs. GMass
Conditional Mail Merge in MS Word Microsoft Word provides basic personalization options for mail merges using merge fields. What if …
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December 14, 2020
New Feature: Conditional Content in Email Campaigns [3 Easy Examples]
It’s important to personalize your emails. Now you can hyper-personalize your outreach emails with conditional content using simple If/Then statements …
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May 30, 2020
Conscientious cold emailers can personalize the “To:” header
Personalizing the "To" header in a cold email campaign probably isn't on your radar, but some think that inserting the first/last name helps deliverability.
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May 26, 2020
How to send multiple emails with different attachments in Gmail
Sometimes you need to send a mass email, where each email has a unique personalized attachment. Here's how you can do that from right inside Gmail.
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December 13, 2018
New! We’ll warn you if you use the wrong mail merge tags
Using the wrong merge tags in an email campaign is embarrassing. Now you'll get a popup warning if you try to send a campaign with the wrong merge tags.
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July 11, 2018
How to include a personalized image in an email marketing campaign
GMass has many great options for mail merge personalization options, from simple mail-merge personalization to fallback values and even automatic first …
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June 25, 2018
How to personalize an entire paragraph in a mail merge
One of GMass’s most useful features is personalization, in which any words in the email can be personalized to each …
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