Here in the GMass archives category page you can find the articles we've written, often about how to get the most out of a GMass feature — but sometimes about even broader cold email and email marketing strategy with a GMass twist.
If you're here because you're new or new-ish to GMass and you want to learn about everything GMass has to offer (spoiler: a lot), you might want to head over to the tour.
June 23, 2022
Send to Multiple Lists in a Single Campaign with GMass Multi Merge
Send a single email campaign to multiple lists in GMass. Connect 2+ Google Sheets, segmented behavior-based campaigns, or search-driven mailing lists.
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June 17, 2022
Preview Text: What It Is, Best Strategies, & How to Set It in GMass
What is preview text? Here's how to set it in GMass for a single email or for a sequence. Plus strategies and best practices for preview text.
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June 16, 2022
List-Unsubscribe Header: What It Is and How to Implement it in GMass
Understand the list-unsubscribe header, who should use it to add easier unsubscribe links in email clients, and how to enable it in GMass.
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May 3, 2022
Using GMass’s Unique “Send as Replies” to Keep the Conversation Going (3 Examples)
How to use GMass's unique and powerful "send as replies" feature to keep a conversation going by sending a new campaign as a reply to a previous one.
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April 28, 2022
GMass for Teams: 7 Features & Benefits
GMass teams features include collaboration and sharing options, plus a price discount for every member of your entire team.
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November 17, 2020
How to use Campaign Templates in Gmail
We’re often asked how GMass handles “templates.” The simple answer is that every email you send with GMass is a …
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January 10, 2020
What Makes GMass Better?
Why should you choose GMass over the million other email campaign tools? Here's the answer.
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August 18, 2019
Four common email marketing mistakes and how to avoid them
How many times have you received an email that starts with “Dear *|FNAME|*”? It happens so often it’s laughable, and …
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July 23, 2018
Apply to use OUR own SMTP services and overcome Gmail’s limits
GMass gives you the ability to send unlimited emails by connecting a third-party SMTP service to your account. This allows …
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March 30, 2018
How to send a fast and simple mail merge in Gmail
Sending a mail merge in Gmail from a list of email addresses is very simple with GMass. That list can …
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December 29, 2017
You can now pause your mail merge campaign
We just added a feature that allows you to pause and resume your Gmail mail merge campaign at will. When …
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October 9, 2017
Auto follow-up email enhancements
GMass offers a feature allowing you to send auto follow-ups out until getting a response to the original email. Start using this auto-email tool today!
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