Here in the GMass archives category page you can find the articles we've written, often about how to get the most out of a GMass feature — but sometimes about even broader cold email and email marketing strategy with a GMass twist.
If you're here because you're new or new-ish to GMass and you want to learn about everything GMass has to offer (spoiler: a lot), you might want to head over to the tour.
![Preview text - what it is - how to set it up](https://blogcdn.gmass.co/blog/wp-content/uploads/2022/06/featured-image-preview-text-what-it-is-how-to-set-it-up-58kb-768x358.png)
June 17, 2022
Preview Text: What It Is, Best Strategies, & How to Set It in GMass
What is preview text? Here's how to set it in GMass for a single email or for a sequence. Plus strategies and best practices for preview text.
Continue Reading![List Unsubscribe Header - What It Is and How to Implement It](https://blogcdn.gmass.co/blog/wp-content/uploads/2022/06/Featured-image-List-Unsubscribe-Header-What-It-Is-and-How-to-Implement-It-109kb-768x358.png)
June 16, 2022
List-Unsubscribe Header: What It Is and How to Implement it in GMass
Understand the list-unsubscribe header, who should use it to add easier unsubscribe links in email clients, and how to enable it in GMass.
Continue Reading![Using GMass Send-as-Replies Feature](https://blogcdn.gmass.co/blog/wp-content/uploads/2022/05/Featured-image-Using-GMass-Send-as-Replies-Feature-53kb-768x358.png)
May 3, 2022
Using GMass’s Unique “Send as Replies” to Keep the Conversation Going (3 Examples)
How to use GMass's unique and powerful "send as replies" feature to keep a conversation going by sending a new campaign as a reply to a previous one.
Continue Reading![GMass for teams 7 features and benefits](https://blogcdn.gmass.co/blog/wp-content/uploads/2022/04/Featured-image-GMass-for-teams-7-features-and-benefits-65kb-768x358.png)
April 28, 2022
GMass for Teams: 7 Features & Benefits
GMass teams features include collaboration and sharing options, plus a price discount for every member of your entire team.
Continue Reading![campaign templates in Gmail](https://blogcdn.gmass.co/blog/wp-content/uploads/2020/11/Featured-image-campaign-templates-in-Gmail-rev2-62kb-768x358.png)
November 17, 2020
How to use Campaign Templates in Gmail
We’re often asked how GMass handles “templates.” The simple answer is that every email you send with GMass is a …
Continue Reading![](https://blogcdn.gmass.co/blog/wp-content/uploads/2020/01/GMass-is-the-best-email-program-70kb-768x358.png)
January 10, 2020
What Makes GMass Better?
Why should you choose GMass over the million other email campaign tools? Here's the answer.
Continue Reading![Email marketing mistakes](https://blogcdn.gmass.co/blog/wp-content/uploads/2019/08/gmass-email-marketing-mistakes-35k-768x358.png)
August 18, 2019
Four common email marketing mistakes and how to avoid them
How many times have you received an email that starts with “Dear *|FNAME|*”? It happens so often it’s laughable, and …
Continue Reading![](https://blogcdn.gmass.co/blog/wp-content/uploads/2019/02/placeholder.jpg)
July 23, 2018
Apply to use OUR own SMTP services and overcome Gmail’s limits
GMass gives you the ability to send unlimited emails by connecting a third-party SMTP service to your account. This allows …
Continue Reading![](https://blogcdn.gmass.co/blog/wp-content/uploads/2019/02/placeholder.jpg)
March 30, 2018
How to send a fast and simple mail merge in Gmail
Sending a mail merge in Gmail from a list of email addresses is very simple with GMass. That list can …
Continue Reading![](https://blogcdn.gmass.co/blog/wp-content/uploads/2019/02/placeholder.jpg)
December 29, 2017
You can now pause your mail merge campaign
We just added a feature that allows you to pause and resume your Gmail mail merge campaign at will. When …
Continue Reading![](https://blogcdn.gmass.co/blog/wp-content/uploads/2019/02/placeholder.jpg)
October 9, 2017
Auto follow-up email enhancements
GMass offers a feature allowing you to send auto follow-ups out until getting a response to the original email. Start using this auto-email tool today!
Continue Reading![](https://blogcdn.gmass.co/blog/wp-content/uploads/2019/02/placeholder.jpg)
September 13, 2017
Upgrading MimeKit broke our email address parser
GMass is written in C# and JavaScript and makes heavy use of a C# component called MimeKit. We recently upgraded to version 1.18, and it broke our code.
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