Here in the GMass archives category page you can find the articles we've written, often about how to get the most out of a GMass feature — but sometimes about even broader cold email and email marketing strategy with a GMass twist.
If you're here because you're new or new-ish to GMass and you want to learn about everything GMass has to offer (spoiler: a lot), you might want to head over to the tour.
June 17, 2022
Preview Text: What It Is, Best Strategies, & How to Set It in GMass
What is preview text? Here's how to set it in GMass for a single email or for a sequence. Plus strategies and best practices for preview text.
Continue Reading
June 16, 2022
List-Unsubscribe Header: What It Is and How to Implement it in GMass
Understand the list-unsubscribe header, who should use it to add easier unsubscribe links in email clients, and how to enable it in GMass.
Continue Reading
May 3, 2022
Using GMass’s Unique “Send as Replies” to Keep the Conversation Going (3 Examples)
How to use GMass's unique and powerful "send as replies" feature to keep a conversation going by sending a new campaign as a reply to a previous one.
Continue Reading
April 28, 2022
GMass for Teams: 7 Features & Benefits
GMass teams features include collaboration and sharing options, plus a price discount for every member of your entire team.
Continue Reading
November 17, 2020
How to use Campaign Templates in Gmail
We’re often asked how GMass handles “templates.” The simple answer is that every email you send with GMass is a …
Continue Reading
January 10, 2020
What Makes GMass Better?
Why should you choose GMass over the million other email campaign tools? Here's the answer.
Continue Reading
August 18, 2019
Four common email marketing mistakes and how to avoid them
How many times have you received an email that starts with “Dear *|FNAME|*”? It happens so often it’s laughable, and …
Continue Reading
July 23, 2018
Apply to use OUR own SMTP services and overcome Gmail’s limits
GMass gives you the ability to send unlimited emails by connecting a third-party SMTP service to your account. This allows …
Continue Reading
March 30, 2018
How to send a fast and simple mail merge in Gmail
Sending a mail merge in Gmail from a list of email addresses is very simple with GMass. That list can …
Continue Reading
December 29, 2017
You can now pause your mail merge campaign
We just added a feature that allows you to pause and resume your Gmail mail merge campaign at will. When …
Continue Reading
October 9, 2017
Auto follow-up email enhancements
GMass offers a feature allowing you to send auto follow-ups out until getting a response to the original email. Start using this auto-email tool today!
Continue Reading
September 13, 2017
Upgrading MimeKit broke our email address parser
GMass is written in C# and JavaScript and makes heavy use of a C# component called MimeKit. We recently upgraded to version 1.18, and it broke our code.
Continue Reading