If your emails don't wind up in your recipients' inboxes — and instead go to the Gmail promotions tab or, worse, the spam folder — your chances of campaign success plummet.
Here in the email deliverability archives, you can read the articles we've written on deliverability and avoiding spam.
You can also learn about many of the tools GMass has developed to help you improve deliverability like the Spam Solver, Email Deliverability Wizard, Email Warmup Tool, Domain Statistics roundup, Email Tester, and more.
January 12, 2017
Look where the MailChimp Annual Report landed
Every year I look forward to receiving MailChimp’s Annual Report. It’s funny, pretty, and full of interesting statistics. It also …
Continue Reading
November 22, 2016
How to resend your Gmail mail merge campaign to blocked email addresses
If you sent a mail merge campaign with GMass and found that you experienced some blocking, you may want to …
Continue Reading
August 19, 2016
What Is a Custom Tracking Domain and How Does It Improve Email Deliverability?
What is a custom tracking domain? And instructions for setting up a custom tracking domain with GMass to improve deliverability and click-through rate.
Continue Reading
August 12, 2016
Spammers, GMass, and why your legitimate emails are ending up in Spam or being flagged as scam
We’ve had several users in the last few days report that emails they are sending with GMass to their own …
Continue Reading
June 13, 2016
Did your Google account get suspended or did Gmail bounce your emails?
With a recent increase in GMass’s popularity has come an increased number of reports of Google accounts getting suspended after …
Continue Reading
June 2, 2016
Emails getting blocked? Take this one step to eliminate delivery issues.
Overview GMass is a unique service in the email marketing space because it’s built on top of Gmail. That means, …
Continue Reading
May 31, 2016
The default tracking domain for Google Apps users was listed as “deceptive” by Google over the weekend
The default tracking domain that GMass uses for open-tracking, click-tracking, and the unsubscribe link for Google Apps users, gm.ag, was …
Continue Reading
May 14, 2016
How to handle this strange Gmail bounce: “read error: generic::failed_precondition”
Several users have recently reported seeing bounce backs from Gmail that look like this: Delivery to the following recipient failed …
Continue Reading