Learn all about what you need to say in your campaigns to entice someone to open your email, read what you have to say, click through or send a reply — and, ultimately, close a deal with you.
The tips on these pages should be great for getting you started; we also recommend checking out our guide to cold email templates to give you the right framework for implementing these tips.
December 21, 2022
The AIDA Formula for Cold Email Copywriting: 5 Best Strategies to Close Deals
A guide to using the AIDA formula (attention-interest-desire-action) for cold email copywriting. With templates and strategies to get started.
Continue Reading
December 15, 2022
ChatGPT + Cold Email: 5 Best Ways to Use AI in Your Email Copywriting
How to use ChatGPT to write cold email first drafts and potential subject lines — and to use it to edit. Plus areas where you still need to handle things.
Continue Reading
May 26, 2022
Beats Marketing with Cold Email (13 Best Templates, Subject Lines)
Beats marketing with cold email is a great way to make sales. Here's how to build a list of rappers, templates for emails, and how to send with GMass.
Continue Reading
May 11, 2022
Cold Email AI: Are the 5 Best Personalization Tools Effective or Creepy?
Cold email AI tools can write intros, icebreakers, subject lines, and more by researching your contacts. We tested 5 top tools. Effective or creepy?
Continue Reading
May 4, 2022
12 Amazing B2B and B2C Email Copywriting Examples for 2024
Explore 12 excellent email copywriting examples, why they work, and how you can replicate their formula for your emails.
Continue Reading
April 22, 2022
How to Craft The Perfect Email with Attachments (Examples, Tips)
Learn how to compose the perfect attachments email with this step-step guide, including helpful examples and actionable tips.
Continue Reading
April 20, 2022
12 High-Converting Email Copy Templates for 2024
Discover 12 proven email copy templates, 4 proven tips to help you write effective email copy, and a robust email marketing tool for 2022.
Continue Reading
April 14, 2022
12 Email Copywriting Best Practices You Need to Follow Today
Discover 12 email copywriting best practices that can level up your conversions today.
Continue Reading
April 13, 2022
10 Best Practices to Excel at Direct Response Copywriting (2024)
Discover what direct response copywriting is, 10 best practices to help you nail it, and a powerful email automation tool for 2022.
Continue Reading
March 31, 2022
How to Ace Cold Email Copywriting (10 Handy Tips + 3 Templates)
Discover 10 handy tips for effective cold email copywriting, 3 practical cold email templates, and the best cold email tool for 2022.
Continue Reading
March 30, 2022
How to Write B2B Emails (7 Handy Templates, 5 Proven Tips)
Learn how to write compelling B2B emails and find out 7 handy templates you can use today. Also, discover 5 practical tips to enhance your B2B messages.
Continue Reading
March 23, 2022
How to Master Newsletter Copywriting (7 Proven Tips, Examples)
Discover the 7 key tips to successful newsletter copywriting. Also, check out a handy tool to scale up your email newsletter copywriting efforts.
Continue Reading