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Cold Email

GMass is a versatile email platform that lives inside Gmail; we've seen people using it in every imaginable way (and in plenty of ways we never even imagined).

However, perhaps the most popular use for GMass is cold email. We've invested heavily in cold email features for GMass — and we're pretty serious cold email experts ourselves.

Here in the cold email archives, you can find all of the articles on the GMass blog about cold email — from writing to tactics to templates to software.

We also recommend checking out our ultimate guide to cold email, which will walk you through every important piece of the cold email process on a single page.
How to ace cold email copywriting

March 31, 2022

How to Ace Cold Email Copywriting (10 Handy Tips + 3 Templates)

Discover 10 handy tips for effective cold email copywriting, 3 practical cold email templates, and the best cold email tool for 2022.

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Outbound Email Marketing Guide

February 18, 2022

Outbound Email Marketing Guide (What it is + 7 Proven Tips)

Learn what outbound email marketing is, how it differs from inbound email marketing, and 8 no-nonsense tips for outbound email success.

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12 Effective B2B Cold Email Templates

February 17, 2022

12 Effective B2B Cold Email Templates for 2024 (Tips, FAQs)

Discover 12 proven B2B cold email templates, along with 3 best practices and 2 FAQs related to B2B cold emails.

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12 best cold email automation tools

February 15, 2022

12 Best Cold Email Automation Tools (Features, Pricing)

Discover 12 robust cold email automation tools for 2022, along with their key features, pricing, and customer ratings.

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is cold email illegal

September 17, 2021

Is Cold Emailing Illegal? (US, EU, UK, Canada, Australia Laws)

Discover if cold emailing is illegal in various countries and 4 best practices to ensure legal compliance.

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spam vs email

August 30, 2021

Cold Email vs Spam: 5 Key Differences + 7 Handy Tips (2024)

Discover 5 key cold email vs spam differences, including their legality, and 7 actionable cold emailing tips to hit the inbox, not the spam folder.

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August 25, 2021

Cold Email vs Cold Call: 6 Key Differences (2024 Guide) 

Explore 6 cold email vs cold call differences, which approach is better, and how to improve your cold outreach.

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8 compelling cold recruiting email templates

August 10, 2021

8 Compelling Cold Recruiting Email Templates (+ 7 Tips)

Here are 8 cold recruiting email templates and 7 actionable tips to help you get started with recruiting emails.

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Fail-Proof Cold Email Strategy - No-Nonsense Tips

August 9, 2021

A Fail-Proof Cold Email Strategy: 8 No-Nonsense Tips

Explore 8 practical tips to create an effective cold email strategy in 2021.

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cold email marketing guide - types tips templates

July 29, 2021

Cold Email Marketing Guide: Types, Tips, Templates

Explore what cold email marketing is, 9 practical tips to ace it, 4 templates, and the best tool for the job.

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cold leads - what they are and how to convert them

July 26, 2021

Cold Leads: What They Are and How to Convert Them

Explore what cold leads are, how they differ from warm and hot leads, and how to generate and convert them.

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how to write a cold email with templates

July 24, 2021

How to Write a Cold Email Follow Up + 5 Templates (2024)

Learn how to write a cold email follow up, including 5 tips and 5 templates to help get you started.

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