However, perhaps the most popular use for GMass is cold email. We've invested heavily in cold email features for GMass — and we're pretty serious cold email experts ourselves.
Here in the cold email archives, you can find all of the articles on the GMass blog about cold email — from writing to tactics to templates to software.
We also recommend checking out our ultimate guide to cold email, which will walk you through every important piece of the cold email process on a single page.
April 9, 2022
Hot Settings for Cold Email: 11 Essential Features & Tactics to Optimize Campaigns
There's tons of advice on what your cold email should say, but not so much on HOW your cold email should SEND. Cadence, scheduling, deliverability.
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April 5, 2022
The cold email sequence Will Smith sent the Academy to try to keep his spot
Will Smith used GMass to send a cold email sequence to members of the Academy to try to keep his spot after a slap. We evaluate his strategy and techniques.
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March 31, 2022
How to Ace Cold Email Copywriting (10 Handy Tips + 3 Templates)
Discover 10 handy tips for effective cold email copywriting, 3 practical cold email templates, and the best cold email tool for 2022.
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February 18, 2022
Outbound Email Marketing Guide (What it is + 7 Proven Tips)
Learn what outbound email marketing is, how it differs from inbound email marketing, and 8 no-nonsense tips for outbound email success.
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February 17, 2022
12 Effective B2B Cold Email Templates for 2025 (Tips, FAQs)
Discover 12 proven B2B cold email templates, along with 3 best practices and 2 FAQs related to B2B cold emails.
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February 15, 2022
12 Best Cold Email Automation Tools (Features, Pricing)
Discover 12 robust cold email automation tools for 2022, along with their key features, pricing, and customer ratings.
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September 17, 2021
Is Cold Emailing Illegal? (US, EU, UK, Canada, Australia Laws)
Discover if cold emailing is illegal in various countries and 4 best practices to ensure legal compliance.
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August 30, 2021
Cold Email vs Spam: 5 Key Differences + 7 Handy Tips (2025)
Discover 5 key cold email vs spam differences, including their legality, and 7 actionable cold emailing tips to hit the inbox, not the spam folder.
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August 25, 2021
Cold Email vs Cold Call: 6 Key Differences (2025 Guide)
Explore 6 cold email vs cold call differences, which approach is better, and how to improve your cold outreach.
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August 10, 2021
8 Compelling Cold Recruiting Email Templates (+ 7 Tips)
Here are 8 cold recruiting email templates and 7 actionable tips to help you get started with recruiting emails.
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August 9, 2021
A Fail-Proof Cold Email Strategy: 8 No-Nonsense Tips
Explore 8 practical tips to create an effective cold email strategy in 2021.
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July 29, 2021
Cold Email Marketing Guide: Types, Tips, Templates
Explore what cold email marketing is, 9 practical tips to ace it, 4 templates, and the best tool for the job.
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