However, perhaps the most popular use for GMass is cold email. We've invested heavily in cold email features for GMass — and we're pretty serious cold email experts ourselves.
Here in the cold email archives, you can find all of the articles on the GMass blog about cold email — from writing to tactics to templates to software.
We also recommend checking out our ultimate guide to cold email, which will walk you through every important piece of the cold email process on a single page.
May 2, 2023
Promise Picture Proof Push (4Ps) Copywriting for Cold Email (Templates, Tips)
Promise Picture Proof Push (the 4Ps) formula is a useful, albeit challenging, cold email copywriting strategy. It requires you to zero …
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April 28, 2023
The Star Story Solution Copywriting Formula for Cold Email (Tips, Templates)
Star Story Solution is a copywriting strategy for cold email that uses a first-person story about solving a problem (one the recipient themselves has).
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March 28, 2023
Star Chain Hook Copywriting for Cold Email (Templates, Tips, More)
The Star Chain Hook method for email copywriting is a succinct style that makes a big claim or promise, backs it up with proof, then has a call-to-action.
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March 7, 2023
How to Make a Big Cold Email Ask When You Aren’t Offering Much Value
5 strategies for making a big "ask" in a cold email when you don't have much (or any, or at least equal) value to offer the recipient.
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February 28, 2023
Before After Bridge Copywriting (BAB) for Cold Email (Best Tips, Examples)
Tips for using the Before After Bridge Copywriting (BAB) framework for cold emails. Including how to structure each section for best results.
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February 23, 2023
Cold Email Signature: Smart Credibility Booster or Deliverability Killer? (+7 Tips)
Should you use a cold email signature to boost your credibility and make a connection — or will a sales email signature hurt deliverability?
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February 1, 2023
PAS Copywriting for Cold Email (5 Key Strategies and Templates)
PAS copywriting (the Problem-Agitate-Solve method) is a formula that blends personalization and emotion for effective cold email sales copy.
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December 28, 2022
The #1 Broken Link Outreach Template That Will Actually Succeed in 2023
You need a broken link outreach template that works today... as publishers have grown much savvier to the old broken link cold email techniques.
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December 21, 2022
The AIDA Formula for Cold Email Copywriting: 5 Best Strategies to Close Deals
A guide to using the AIDA formula (attention-interest-desire-action) for cold email copywriting. With templates and strategies to get started.
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December 15, 2022
ChatGPT + Cold Email: 5 Best Ways to Use AI in Your Email Copywriting
How to use ChatGPT to write cold email first drafts and potential subject lines — and to use it to edit. Plus areas where you still need to handle things.
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September 13, 2022
What’s the Best Cold Email Software for a Lead Gen Agency?
The considerations for a lead gen or other agency looking for cold email software. What you need to make sure your platform has to send better emails.
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August 24, 2022
Cold Email Goes to College: How the Academic World Uses Cold Outreach
How the academic world is using cold email. From students to administrators to professors to departments to clubs — uses & advice for cold email in college.
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