At GMass, we've placed a significant focus on the analytics side of email marketing (without going so overboard that our reports become unreadable or something you'd see Matt Damon write on the chalkboard in Good Will Hunting; I don't know about you but I've always totally bought him as a low-key math genius).
Here in our analytics archive, you can read all articles about different metrics, reports, and quantitative evaluations for your email campaigns.
Also, if you're interested in an overview of all of the reporting and analytics offered in GMass, check out our page on our reporting features.
October 9, 2024
How to Pull Campaign Reporting Data Using the GMass API
Need to pull your GMass campaign reporting data into another app or a dashboard? Good news: It’s a simple, straightforward process when …
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August 30, 2023
New in GMass: Instant Reply and Bounce Detection
GMass can now detect when someone replies to your campaign or when one of your message bounces the moment it happens — no more delays!
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January 26, 2023
How to Share GMass Campaign Reports (Internal + External)
Sharing campaign reports on GMass: How to share different types of reporting with your teammates, your clients, or even social media.
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October 8, 2022
After You Send Your Email Campaign… Now What? 6 Actions to Take Next
How to manage replies and send one click responses, view and share analytics reports, edit or pause campaigns, send segmented follow-ups, and more.
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July 9, 2022
7 Ways Email Platforms Inflate Your Open Rates (+Smart Solutions)
Your email provider may be causing inflated open rates through their calculations. Here's what to watch out for — and how to fix those problems.
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April 12, 2022
New feature for beat makers: Track who listens to your beats and how long
Beat makers: GMass turns your audio file into a trackable file so you can see who listened and how long they listened for.
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December 22, 2021
Gmail Email Tracking: How to Track Email Opens and Clicks in Gmail
Have you ever sent an email campaign in Gmail and been disappointed by the lack of responses? You are not …
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December 19, 2021
How to Track Email Opens and Clicks with Google Analytics
Email tracking can help you assess the success of your email campaign. Understanding how recipients engage with and respond to …
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June 16, 2020
Update a Google Sheet with Campaign Data (Opens, Clicks, Replies)
Sending a mail merge campaign with a Google Sheet is pretty easy and fun, but now we can update your Google Sheet with opens, clicks, and more.
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September 11, 2018
How to search your Gmail account like a boss
I'll teach you how to use Gmail's advanced search features to find just the email you're looking for, especially when "Sent Mail" is cluttered.
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November 19, 2017
Campaign Reports Explained [+ interesting tidbits]
GMass takes a different approach to reporting and analytics than most Email Service Providers, and in this article you can …
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November 14, 2016
You can now toggle GMass Report notifications on and off
When you send a campaign with GMass, event notifications and campaign reports are generated as emails and placed under the …
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