Is Outreach.io the right email outreach tool for you?

This detailed Outreach.io review will help you determine if it suits your email outreach needs or not.

I’ll cover what Outreach.io is and highlight its key features, the Outreach.io pricing plan, and its drawbacks to give you a clearer picture of this email outreach tool. Additionally, I’ll also highlight the best alternative to Outreach.io to help you reach your prospects!

Here’s what’s in this article:

(Click on a link to go to jump section of your choice)

• What is Outreach.io?
• Outreach.io Pricing
• Key features of Outreach.io
• The three drawbacks of Outreach.io
• The perfect Outreach.io alternative

Let’s get started with this Outreach io review:

What is Outreach.io?

Outreach.io is an email outreach and sales engagement platform that’s based in Seattle and is headed by Manny Medina – the current CEO of Outreach.

Outreach.io helps boost communication with outbound sales prospects through email and other touchpoints like cold calling.

This email outreach and sales engagement tool helps you:

• • Reach out to sales prospects.
  • Create automated sequences for effective lead generation.
  • Use machine learning to improve sales performance.
  • Analyze sales process insights for better engagement.
  • Integrate all your sales tools and CRM activities into one platform.

Outreach.io Pricing

At the time of writing the article, the pricing was $100 per user per month. Other websites reviewing and comparing the software also mention this price and specify that there is an annual commitment.

However, the Outreach.io website does not show pricing details. You need to sign up for a demo to learn the current pricing.

Key features of Outreach.io

Here’s a closer look at the key features of Outreach.io.

1. Sales cadence for effective lead management

Outreach.io is a sales outreach tool that comes with powerful sequences to streamline your lead generation activities.

These sequences are also known as your sales cadence and are comprised of several sub-tasks. These tasks can be delegated to your marketing and sales teams, and they can follow the tasks in each sales cadence to engage in prospecting systematically.

For example, the initial step of your outbound sales process could be a cold email, followed by dozens of other steps.

Additionally, each sales cadence can include tons of sales automation to streamline your sequences in real time. For example, once a prospect signs up for your newsletter, the tool will automatically send them an email from one of their customizable email templates.

2. Efficient customer relationship management

Outreach.io is a SaaS product tool that’s built for managing thousands of contacts in a flash.

The Outreach service lets account executives add their sales contacts directly via a CSV file, which eliminates the need to insert each contact manually. This helps you spend less time organizing prospects and gives you more time to focus on communication.

Note:

While Outreach.io is a great tool for prospect management, it doesn’t have a built-in prospect finder to discover new contacts in real time like other tools, such as LinkedIn Sales Navigator.

3. Detailed email analytics for efficient campaign management

Outreach.io is an email engagement platform that gives you detailed analytics about your cold email outreach campaigns in real time.

This allows users to analyze how well their email campaigns are performing and tweak their prospecting and outreach strategies to achieve higher customer success rates.

Here are a few metrics that your sales teams can track with Outreach.io:

• Open rate – Number of outbound emails that were opened.
• Bounce rate – Number of emails that failed to go to the recipient.
• Email deliverability rate – Rate of emails successfully delivered.

These metrics help you analyze your email campaigns and determine what needs to be changed to improve your results. You can even use these insights to streamline your sales process across other touchpoints!

The three drawbacks of Outreach.io

While Outreach.io is a handy tool, it has a few key drawbacks.

Here’s a look at these challenges:

1. Outreach.io pricing is expensive… we think

The biggest disadvantage of using Outreach.io for cold email outreach is their expensive subscription fee. Outreach.io doesn’t publish their pricing models for the marketing automation platform — but their prices start at $100/user/month.

And remember, $100/user is the Outreach.io pricing just for the base model — it goes up depending on your team size and needs.

And as the Outreach.io pricing model is on a per-user basis, a small content marketing team of just five members will have to churn out over $500 per month just for a sales engagement platform!

2. It has a complicated user interface

This is another key Outreach.io drawback.

Sure, you have to spend $100/month on a sales automation tool, but as long as you can get started with your sales development right away, it shouldn’t matter, right?

The problem is that Outreach.io is difficult for most salespeople to use!

Your salespeople will need to spend a considerable amount of time learning the ins and outs of the software before they can use it for prospect communication. This can leave users frustrated and reduce their likelihood of recommending Outreach.io to others.

3. Doesn’t integrate with Google Sheets

You’d expect a sales engagement platform that costs $100/month to make mail merges easy, right?

Unfortunately, Outreach.io only supports mail merge contact uploads via dated CSV files instead of connecting with modern tools like Google Sheets.

How does this become an issue?

Any sales enablement platform that integrates with Google Sheets can make your work a breeze!

Remember, most people now use Google Sheets as their primary spreadsheet tool. And since it stores everything in the cloud, your data will rarely go missing!

But since Outreach.io still uses CSV files, you’ll have to ditch the convenience of Google Sheets to support and readjust your process around Outreach.io. This can be very frustrating if you’re already used to getting your work done quickly through Google Sheets.

The perfect Outreach.io alternative: GMass

While Outreach.io has some good features, it also has some key challenges that stop it from being the perfect outreach platform.

Luckily, your sales teams won’t be forced to cope with those Outreach.io drawbacks. You can just use a tool like GMass to combat those issues instead!

What is GMass?

GMass is an email outreach tool that helps you send mass email campaigns straight out of your Gmail inbox.

Tech giants like Google and Uber and social media platforms like Twitter and LinkedIn use GMass for their email campaigns.

But GMass isn’t just a great tool for sales professionals from giant SaaS companies!

Anyone can use GMass to send emails to a targeted audience.

Startups, solopreneurs, and even institutions like churches can easily get started with GMass!

With GMass, you can:

• Quickly send marketing and sales emails to prospects from your Gmail inbox.
• Automatically personalize mass email campaigns.
• Automatically track campaign engagements accurately.
• Simplify the scheduling of email campaigns and follow-ups.
• Set up custom tracking domains easily.

Plus, anybody can start using the GMass email automation platform in no time!

Just download the Chrome extension, sign up with your Gmail email address and you’re ready to start conversations with your prospects!

Why GMass is better than Outreach.io

Here are the features that make GMass a much better tool than Outreach.io for prospecting activities.

1. Better ROI

One of the chief issues with the Outreach.io sales enablement platform is that it is expensive.

However, unlike most other tools, GMass has super user-friendly pricing plans!

Here’s a look at them:

• Individual:
  • Standard: $25 per month or $225 annually. Includes unlimited emails, contacts, and campaigns. Plus mail merge personalization, Spam Solver, and dozens of other features.
  • Premium: $35 per month or $325 annually. All Standard plan features, plus auto follow-up sequences, API access and Zapier, and triggered emails.
  • Professional: $55 per month or $525 annually. All Premium features plus GMass MultiSend for inbox rotation and high-priority support.
• Team:
  • Professional: starts at $145 per month for a team of five – supports all features.

This way, whatever your business size is, GMass’ affordable pricing makes it the only email outreach software you need!.

2. It’s super user-friendly

GMass is a powerful email automation platform that works inside Gmail, unlike Outreach.io.

You don’t need to download a special email automation tool or adapt to a new interface. Just add the Chrome extension, log on to Gmail, and start sending out email campaigns using GMass.

This is going to make your outreach email experience a breeze!

3. Powerful integrations with Zapier and Google Sheets

Sales enablement tools like Outreach.io only let you add your customer data via CSV files.

However, as most people use Google Sheets these days, that isn’t helpful!

Luckily, GMass is one of the few email tools that can integrate directly with Google Sheets. This way, all you need is an email finder to find the emails of your prospects and then upload all your contacts to a Google Sheet file.

Connect that file with the GMass outbound sales platform, and your sales reps can instantly create an email list out of those contacts!

GMass can even integrate with Zapier, making it a lot easier for your sales professionals to automate your processes.

That’s not all!

GMass has an automatic Build Email List feature that can streamline your email list building workflow.

Just perform a search inside Gmail using a keyword, and the app will build an email list with the resulting email IDs of your prospects and customers related to that word!

4 Other handy GMass features

The GMass email automation tool has tons of other features that can make the email outreach process a breeze.

Here’s a look at some of these features:

1. Advanced email personalization

Your sales professionals could send out tons of cold emails every day — but if they’re not personalized, you’re not going to achieve much.

Think about it:

Would you like to engage with a generic inbound email that’s directly copied from one of those online email templates or an inbound marketing email that’s tailor-made for you?

But when your sales reps are sending emails out to hundreds of recipients at once, customizing each one manually is impossible.

Don’t worry, GMass can do all the legwork for you!

You can easily personalize mass emails in GMass to improve your customer relationship-building process.

Here are some of its features:

• Auto First-Name Detection and Entry – GMass can automatically detect a recipient’s first name from their email address and allow you to add it to an email addressed to them.
• Add Customized Paragraphs – GMass can personalize paragraphs of text in your email on an individual basis.
• Add Personalized Images and Links – GMass can personalize images and links for each person in your contact list.

Click here to learn more about personalizing emails before your sales reps send them to each recipient.

2. Powerful Analytics and Campaign Reports

Whenever you send an email campaign via GMass, it generates a Campaign Report. These Campaign Reports contain several useful metrics you can use to better your email campaigns and increase customer success.

You can even use these metrics to streamline other processes like managing your customer lifecycle to increase revenue and provide a great customer experience.

Here are a few of the metrics present in a Campaign Report:

• No. of Total Recipients:
  Number of unique email addresses to which an email campaign was sent.

• No. of Unique Opens:
  Number of individual email addresses that opened an inbound email you sent.
  Note: GMass provides you with accurate email statistics by tracking unique opens. If a recipient opens an email more than once, GMass won’t show these new opens.

• No. of Unique Clicks:
  Number of unique email addresses that clicked on a link in your email.

• No. of Replies:
  Number of receivers that replied to your email.
• No. of Unsubscribes:
  Number of recipients that unsubscribed from your email messages

That’s not all!

GMass puts all your Campaign Reports right inside your Gmail inbox. You can access them from the [CAMPAIGNS] label in the sidebar.

3. Automate your follow-ups

Most of your cold email recipients won’t respond to your inbound message right away.

Some might not even open your first email.

So how do you get them to engage with your sales reps?

Through follow-up emails!

But manually sending hundreds of outbound follow-ups?

Sounds like an exhausting experience, right?

That’s why GMass can help you boost email engagement by automating your follow-up email workflow.

Your sales development reps can also customize everything about your follow-ups, such as:

• The trigger (or command) for sending the follow-up email.
  For example, GMass can send a follow-up when a recipient clicks on any link in your email message.
• The number of follow-up emails to be sent.
• Scheduling the time gaps between every follow-up email.
• The content to be included in the follow-up email.

4. Simplified email scheduling

Timing your outbound email campaigns is essential for maximum engagement.

If you don’t send emails when people are about to check their inbox, your engagement and customer success rates will plummet!

But your marketing team can’t stay online all the time just to send emails at the correct time, right?

Don’t worry.

GMass is an engagement platform that can help you plan and schedule your email campaigns to optimize engagement rates.

Just compose your outbound email and schedule a time to send it.

GMass will handle the rest!

What if there’s a change in schedule?

Don’t worry!

You can reschedule your emails through the drafts folder anytime.

Conclusion

While Outreach.io markets itself as an all-round outreach tool for customer-facing sales reps, this Outreach.io review shows you that it’s far from perfect.

The Outreach.io pricing plans are expensive; it lacks some key features and integrates poorly with CRMs.

Why settle for a tool like Outreach io when an app like GMass exists?

This email outreach tool has everything you need to build customer relationships and increase revenue in no time. GMass also has an attentive customer support team to help you out with anything you need!

So why not download the GMass Chrome extension today and give your sales reps an instant boost?

Ajay Goel

Ajay is the founder of GMass and has been developing email sending software for 20 years.

twitter.com/PartTimeSnob

Saleshandy is an email outreach platform with sales enablement capabilities.

You can use the tool to send mail merge campaigns, track email performance metrics, use email templates, and more.

However, is Saleshandy the right tool for you?

This Saleshandy review will answer that question as we explore Saleshandy’s four key features, pricing plans, and three main drawbacks. I’ll also mention a powerful Saleshandy alternative you can start using for free today!

This Saleshandy Review Contains:

(Click on links to jump to specific sections)

• What Is Saleshandy?
• 4 Key Features of Saleshandy
• Saleshandy Pricing
• 3 Drawbacks of Saleshandy
• The Best Saleshandy Alternative

Let’s get started.

What Is Saleshandy?

Saleshandy is a cold email outreach and sales enablement software that lets you send personalized email campaigns from your Gmail and Microsoft Outlook accounts.

The tool also lets you track email metrics and use auto follow-ups to improve engagement.

Go back to Contents

Now, let’s explore how Saleshandy can be useful for digital marketing and sales professionals.

4 Key Features of Saleshandy

Here’s a closer look at four key Saleshandy features:

1. Detailed Email Tracking

Saleshandy allows you to track emails sent via Gmail or Microsoft Outlook.

With the Saleshandy plugin, you can track your:

• Email Open Rate: Discover how many times a recipient opened your email.
• Email Click-Through Rate: Use individual link tracking to know how many times the recipient clicked each link in your email.
• Email Reply Rate: Know how many recipients replied to your emails and quickly narrow down to important responses.
• Email Bounce rate: See how many emails failed to reach the recipients’ inboxes.

Like most tracking software, you can connect Saleshandy with Zapier and copy your email data analytics to your Salesforce or HubSpot CRM. This helps you segment customers better, view customer relationships more holistically, and trigger sales actions based on email engagement.

However, this feature is only available in Saleshandy’s paid plans.

Note: Saleshandy provided a document tracking (or attachment tracking) feature, which allowed users to track the total number of document downloads and other engagement metrics. But this feature isn’t available for Saleshandy accounts created after June 2020.

2. Personalize Email Campaigns with Mail Merge

Like Yesware, another sales enablement software, Saleshandy lets you send personalized email campaigns using mail merge.

Why do personalized emails matter?
Personalized emails can boost your email open rates, regardless of your email client.

Unlike a generic marketing email, a personalized email is tailor-made to a recipient. It usually includes elements like the recipient’s name, company name, industry, alma mater, affiliations, interests, and more.

Essentially, a personalized email shows that you’ve researched the recipient.

And since you took the effort to learn more about them, the recipient will be more likely to respond, improving your sales conversion chances.

In Saleshandy, you can send personalized emails using its mail merge feature.

How does that work?

Here’s an overview of the steps involved in creating a mail merge campaign inside Saleshandy:

1. Upload a CSV file containing recipients’ data, such as their names, company names, email addresses, etc.
2. Craft your email message and customize it using the column headings of your data fields as variables.
3. Configure your email outreach campaign — by scheduling the campaign, setting the intervals between multiple emails, adding CC/BCC fields, etc.

Once done, Saleshandy will automatically send your personalized campaign at the scheduled time.

3. Automated Follow-Up Emails

One effective strategy to improve your open rate or response rate is sending effective follow-up emails. A study shows that sending a single follow-up email can boost your response rate by 21%.

However, sending follow-ups to an extensive email list can be tedious and time-consuming.

That’s where Saleshandy’s email sequence feature becomes useful.

Your sales professionals can quickly create a personalized email sequence to send automated follow-ups.

Additionally, they can:

• Create workflows to send multi-stage follow-ups based on different trigger conditions —  “Not Replied”, “Not Opened”, etc.
• Configure the SMTP settings to send automated follow up emails from non-Gmail and non-Outlook servers.
• Include an unsubscribe link as a mail merge tag so prospects can easily opt-out if they want to.

You can also send automated follow up emails in the same thread to help recipients see a new email message in the context of previous emails. This can increase your email open rates, which then helps improve your team’s sales performance.

4. Load Email Templates into Gmail and Outlook Mail

Crafting emails is time-consuming.

And if you have tons of recipients, creating a unique email for each person may not be feasible.

What can you do instead?
Use email templates to save time.

In Saleshandy, you can create an email template and load it to your Gmail or Microsoft Outlook compose window to craft a new email message quickly.

Now, if you’ve made several email templates, you can use folders to organize them.

Saleshandy’s email template feature also offers other benefits, like the ability to:

• Add mail merge tags, enabling you to send personalized emails that boost outreach and engagement.
• Create shortcuts to load templates to your compose window quickly.
• Track template performance to get an overview of the effectiveness of your email templates.

Go back to Contents

Now that we have had a good look at Saleshandy’s key features, let’s go over its pricing plans.

Saleshandy Pricing

Saleshandy offers four pricing plans to meet the requirements of different customer segments:

• Starter ($36/month per user):
  • Up to 6000 emails per month and 2000 prospects
• Pro ($99/month per user):
  • Up to 100000 emails per month and 30000 prospects
• Scale ($199/month per user):
  • Up to 200000 emails per month and 60000 prospects
• Scale Plus ($299+/month per user):
  • Up to 300000 emails per month and 100000 prospects

Go back to Contents

Next, we’ll look at some of the potential disadvantages of using Saleshandy.

3 Drawbacks of Saleshandy

While Saleshandy is a good sales engagement tool, it’s far from perfect.

Here are its three main disadvantages:

1. Base Plans Lack Essential Campaign Features

Sure, not many email outreach tools support advanced capabilities in their free plan.

But with Saleshandy, you can’t even access essential features like auto follow-ups and advanced mail merge even when you’re on the paid “Regular” plan.

In other words, when you spend $12/ month for each user, you only get to use very basic mail merge and email tracking capabilities. Moreover, the “Regular” plan lets you send just 200 emails per day — which severely restricts your reach.

While you can upgrade to more expensive plans to increase your sending limit, those plans may not be affordable for most freelancers and small business owners.

2. Limited Campaign Functionality in Gmail

Saleshandy has extremely low email sending limits for a SaaS sales enablement platform — even the “Enterprise” plan only lets you send only 5000 emails per day!

Why should low sending limits matter to you?
A low email sending limit can handicap your cold emailing and lead generation efforts since you can’t email your entire recipient list at once.

That’s not all.

The Saleshandy software doesn’t integrate with bulk mail services like SendGrid to let you bypass Gmail’s sending limits.

What are these limits?
A regular Gmail account has a sending limit of 500 emails per day, whereas a Google Workspace (formerly G Suite) account allows you to send up to 2000 emails per day.

As a result, even if you opt for Saleshandy’s “Enterprise” plan, you can’t send over 500 emails (with a regular Gmail account) or 2000 emails (with a Google Workspace account) per day without hurting your email deliverability.

Tip: If you use Microsoft Outlook or another mail provider, make sure to check the sending limits of your email client. Whatever the limit is, that becomes the default sending limit for your Saleshandy sales engagement platform.

3. Limited Mail Merge Capabilities

A native Saleshandy integration isn’t available for Google Sheets.

What does that mean for you?

If your contact list is saved inside a Google Sheet, you’ll have to either:

1. Convert each list to a CSV file before you upload it to Saleshandy.
2. Use a third-party app like Zapier or Integrately to integrate with your Google Sheet.

Both methods are tedious and take up the valuable time of sales and digital marketing professionals!

Even if you use CSV files, Saleshandy imposes a limit of 2,000 contacts per file.

As a result, if you’ve got an extensive email list, you’ll have to split it into multiple marketing campaigns every time. Not only does it make managing campaigns harder, but it also decreases the email productivity of your marketing and sales teams.

Go back to Contents

If only there were a way to overcome these drawbacks, right?
There is — meet GMass!

The Best Saleshandy Alternative: GMass

While Saleshandy can be a helpful email tracking app, it has several disadvantages.

Fortunately, when using a tool like GMass, you’ll never have to worry about any of these drawbacks.

What Is GMass?

GMass is a robust email outreach and email marketing automation platform that works right inside your Gmail inbox. Its powerful mail merge capabilities have made it a popular software used by employees in tech giants like Uber, Google, LinkedIn, and Twitter.

The software is also perfect for small businesses, SaaS startups, institutions, marketing and sales teams, customer support teams, and even regular email senders.

And the best part?

You can get started with GMass instantly — download the GMass Chrome extension and sign up for free (no credit card needed) with your Gmail or Google Workspace account!

Why GMass Is Better Than Saleshandy

Let’s take a closer look at what makes GMass a superior alternative to Saleshandy:

1. Easily Bypass Gmail Sending Limits

GMass doesn’t limit the number of campaign recipients, allowing you to send unlimited email campaigns every day.

How?
You can integrate GMass with third-party services like SendGrid to bypass Gmail sending limits. When you’ve reached the sending limit, GMass will automatically route the rest of your emails via SendGrid.

The GMass team sends mass emails to 400,000+ recipients with this integration!

2. Native Google Sheets Integration for Convenient Mail Merge Personalization

Thanks to GMass’ native integration with Google Sheets, creating a personalized mail merge campaign is a piece of cake.

GMass lets you directly connect your email lists from a Google Sheet instead of converting them to a CSV file. The integration also helps you add placeholder tags to mass emails with just a single click.

Additionally, the tool lets you create mass personalized emails with advanced personalization features such as:

• Auto First-Name Detection: GMass auto-detects a person’s first name from their email ID and adds it every time you send emails to them.
• Personalized Blocks of Text: Customize entire paragraphs in your personalized email messages on a person-by-person basis.
• Customized Links, Images, and Attachments: Include custom links, photos, and document attachments for each email recipient.

But that’s not all!

GMass provides several other easy-to-use features, some of which we’ll take a look at next.

Other Useful GMass Features

With GMass, you can leverage:

• Email Scheduling: Schedule emails to reach the recipient’s inbox at optimal times — when they’re most likely to engage with your messages.
• Automated Email Follow-Ups: Send multiple emails as automated follow-ups to recipients to boost engagement — you can set the number of automated follow up emails to send, the time interval between them, and more.
• Email Templates: Every email you send is automatically saved as a template, making it easy for you to reuse older emails in the future.
• Detailed Reports: GMass helps you track emails to analyze metrics like the open rate, reply rate, etc. — unlike with other email tools in the sales management tools market, with GMass, you can access these behavioral insight reports inside your Gmail inbox.
• Behavior-based Campaigns: Create workflows to send customized email campaigns based on how recipients engaged with your previous emails.
• A/B Testing: Compare email variations with different subject lines and content to identify emails that bring you the best results.
• Email List Builder: Search for keywords related to your target audience in the Gmail search box and build an email list out of the search results.
• Mobile Add-On: Access powerful email outreach capabilities from your smartphone with the GMass add-on for the Android Gmail app.

Go back to Contents

Final Thoughts

While Saleshandy is a useful sales tool, it has several glaring drawbacks.

Its email outreach features like campaigns and mail merge are expensive and have limited functionality.

Why settle for that when there’s a far better Saleshandy alternative like GMass?

GMass has tons of powerful features for all your email marketing needs. You can send automated follow up emails, schedule emails to go out at the best times, perform mail merge campaigns, leverage behavior-based campaigns, and do so much more.

Why not download the GMass Chrome extension to take your email outreach to the next level?

Ajay Goel

Ajay is the founder of GMass and has been developing email sending software for 20 years.

twitter.com/PartTimeSnob

Is Mixmax the right email outreach tool for you?

This Mixmax Review and Mixmax pricing guide will help you decide if it’s a good fit for your email campaigns.

I’ll go over its features, drawbacks, and pricing to give a better picture of what it can do for you. I’ll also cover the best Mixmax alternative to handle all your email outreach needs.

Here’s what this article contains:

(Click on the links to jump to a specific section)

• What Is Mixmax?
• 4 Key Mixmax Features
• Mixmax Pricing
• 4 Drawbacks of Mixmax
• The Best Mixmax Alternative

Let’s get started.

What Is Mixmax?

Source: mixmax.com

Mixmax is an email tracking and marketing automation tool that was developed in San Francisco. It helps you send emails from your Gmail and G Suite accounts.

It’s mainly used by SaaS business owners and sales teams to schedule email campaigns and monitor tracked emails to gauge prospect engagement.

The 4 Key Mixmax Features

Here’s a look at some of the tool’s main features:

1. Email Tracking and Analytics

Email tracking tools help business owners and sales reps analyze which emails work best for their sales and marketing campaigns. The stats from these tracking tools give you powerful insights about your recipient engagement.

Like most email tracking tools, Mixmax tracks various metrics after you send an email. It lets you analyze your tracked emails with metrics like:

• Email Open Rates: The number of email accounts that opened your email.
• Clicks: The number of recipients that clicked on a link in your email.
• Per Recipient Tracking: Data about specific clients or customers who opened your email.
• Download Tracking: The number of recipients that downloaded a tracked attachment.

Note: Mixmax can also send you real time notifications for these events. For maximum ease of use, these notifications can be disabled if they start to clutter your Google inbox.  

The tool also offers a few handy integrations to streamline email tracking:

• Can auto bcc emails to a CRM like Pipedrive.
• Integrates notifications into Slack.
• Can directly connect to your CRM through its API integration.

2. Email Scheduling

Mixmax lets you schedule emails by simply entering a date and time, like most other scheduling tools. It will then automatically send emails to your customers when the specified time arrives.

What are the benefits of instant scheduling?

• You don’t need to be online at a particular time to send an email.
• Sales professionals can use this to boost email communication effectiveness.

How does it boost email communication effectiveness?
You can schedule emails to reach potential clients when they’re most likely to check their inbox — thereby increasing engagement. Scheduling can be further streamlined with Mixmax’s workflow automation features.

Besides emails, Mixmax can also be used for scheduling meetings. And with its integrated notifications, you can free your Google Calendar app of meeting reminders!

3. Email Personalization to Boost Engagement

Mixmax is automation software that helps you personalize emails to boost your outreach and sales campaign engagements.

You can send emails with personalization fields populated by data from sources like:

• Salesforce leads
• Pipedrive, HubSpot, and other CRM integrations
• Google directory contacts

What’s the benefit of this?
Instead of receiving another generic email in their inbox, your recipients will receive one that’s geared towards their needs.

4. Save Custom Templates

Composed the perfect email?
You can reuse it as a template for your upcoming Mixmax drip campaigns in just one click!

How does this help?
As you can reuse these email templates, you won’t have to write a new email for every campaign. This way, business owners and account managers can save a lot of time in creating outreach campaigns.

However, when using email templates, make sure you still have personalization on your to-do lists.

Why?
If your email always contains the same generic text, clients are less likely to engage with it.

By tailoring each campaign to your customer’s needs, you can improve your outreach and the credibility of your business.

Note: Mixmax also lets you attach files from Dropbox and Box to personalize each email further.

Mixmax Pricing

Mixmax pricing includes four plans:

• SMB: $34/month per user
• Growth: $65/month per user
• Growth + Salesforce: $69/month per user
• Enterprise: custom pricing

The 4 Main Drawbacks of Mixmax

While Mixmax is a useful email marketing and automation software, it’s not perfect.
Here are its main disadvantages:

1. Mixmax.com Essential Features Are Available Only in Higher-Priced Plans

The Mixmax.com SMB plan doesn’t include the essential features for sending mass email campaigns. So, the tool can be rather expensive.

Here’s a closer look at this problem:

A) Basic Plan Lacks Automated Sequences

To boost your email productivity, you should be able to automate email sequences, right? 

However, the Mixmax pricing model does not offer email automation in its Starter plan that’s billed at $12/month per user.

If you want to automate follow-ups or track sequence stats, you have to go for costlier Mixmax pricing plans such as Small Biz, Growth, or Enterprise.

While this could be too costly for small business owners, it’s also very expensive for large customer support and sales teams with several users. As it’s billed on a user basis, prices can skyrocket quickly for large teams!

B) Basic Plans Lack Email Personalization

Mail merge is an essential feature offered by most email automation tools. It lets you personalize your emails by inserting recipient data like their name and address from:

• a database like your CRM (Salesforce, CRM Zendesk)
• via social media

Unfortunately, Mixmax doesn’t include mail merge in the basic plan.

Additionally, users must opt for premium plans for next level personalization features, like custom branding with Mixmax’s CRM integration.

2. Limited Campaign Functionality

Mixmax.com lacks third-party integrations to bypass Gmail sending limits.

You can only add 2,000 recipients per sequence and only deliver 500 emails per day.
For a tool centered around mass emails, this is rather low!

As you can only send a limited number of emails, your email marketing outreach will be quite limited — even if you’re just a small business or startup.

3. No Mobile Support

As Mixmax doesn’t have mobile app support, you can’t track email campaigns on the go.

Why is this a problem?
Mobile accessibility is an essential feature of any email tool. As you get 24/7 access to your email tracking tools, you can manage your email campaigns no matter where you are.

4. Interface Can Slow Your Browser

The Mixmax extension uses the Gmail user interface.

However, its Compose window is an embedded iframe in the Chrome tab.

What does this mean?
An embedded iframe is an HTML document set in another HTML document on a site. It’s almost like a Chrome tab within another Chrome tab.

This can cause the Mixmax extension to overload your browser and slow it down significantly. It also makes Mixmax likely to conflict with other Gmail extensions or tools you use.

Note: Many users leave a Mixmax review saying the embedded iframe can make working with Mixmax impossible.

The Best Mixmax Alternative: GMass

Although Mixmax is a handy tool, it has some disadvantages.

Luckily, GMass is an email marketing software that can tackle all those drawbacks!

What is GMass?

GMass is a powerful email outreach software that lets you send and manage email campaigns within your Gmail inbox. Its powerful mail merge features have made it the ideal outreach platform used by employees from Google, Uber, and even social media giants like LinkedIn, Twitter, and Facebook.

GMass can be used by marketers to send emails to multiple clients and customers.

However, GMass isn’t just for email marketing automation or sales activities!
It can also be used by individuals, institutions, and clubs to send emails to a target audience.

GMass helps you:

• Automatically track email stats.
• Quickly send unlimited emails and campaigns to tons of prospects.
• Automate email personalization for each client and customer.
• Easily schedule emails in advance.

The best part?
All you need to do to get started is download the GMass Chrome extension and sign up with your Gmail account!

The easy installation massively reduces onboarding time — one of the reasons why GMass has an extremely positive overall rating from its customers.

3 Reasons GMass Is Better than Mixmax

Here’s a closer look at what makes GMass the perfect Mixmax alternative:

1. Fully-Featured Affordable Plans

GMass offers more user-friendly paid plans than almost every other outreach platform, including Mixmax.

The software has three pricing plans:

• Individual Plans:
  • Standard: $25/month
  • Premium: $35/month
  • Professional: $55/month
• Team Plan:
  • Professional: starts at $145/month for a group of 5 and includes all features.

Unlike Mixmax, you get mail merge and personalization features in all GMass pricing plans, including the free tier. 

Note: While you can pay using your credit card, GMass also accepts PayPal.

2. Unlimited Email Campaigns

GMass offers campaigns and mail merge features in all its plans, including the free version. With it, you can create powerful email marketing campaigns for any budget or company size!

Additionally, as GMass doesn’t place a limit on the number of campaign recipients, you can send unlimited emails!

How?
Unlike Mixmax, GMass integrates with third-party services like SendGrid to bypass Gmail sending limits entirely. The GMass team uses this integration to send newsletters to more than 400,000 recipients!

3. Gmail Add-On for Mobile Support

Thanks to its Gmail add-on, GMass is instantly available on any device you use!

How does this help?
Once you’ve installed the add-on, you can use GMass on your Android device.

You don’t need another mobile app to manage your email marketing automation.

Just log in to your Gmail account to access all your email campaigns.

Note: The GMass add-on isn’t available on iOS devices due to a lack of Google support. When Google adds Gmail add-ons to iOS, GMass will be available there as well.

Other Useful GMass Features

GMass offers tons of other email features that make email marketing automation a piece of cake. Here’s a closer look at some of them:

1. Advanced Email Analytics

GMass’s email tracker auto-generates a Campaign Report after sending each email campaign. This gives you real time marketing stats to analyze your tracked emails quickly. The GMass Campaign Report includes:

1. Total Recipients: The number of email addresses to which you sent your email campaign.
2. Unique Opens: The number of unique email IDs that opened your email. Note: GMass tracks unique email opens to give accurate email metrics. If the recipient opens the same email twice, the report won’t show this as an extra “open” to inflate your results.
3. Didn’t Open: The number of recipients who didn’t open your email.
4. Unique Clicks: The number of unique email addresses that clicked on at least one link in your email.
5. Replies: The total number of recipients who replied to your email.
6. Unsubscribes: The number of recipients who unsubscribed from your emails.
7. Bounces: The number of emails undelivered as they were addressed to invalid email IDs.
8. Rejections because your Gmail account is over-limit: The number of emails that weren’t delivered as the email sending limit of your account was reached.
9. Blocks: The number of undelivered emails as the email ID marked your account as spam.

What’s more…
Unlike most tracking tools, GMass displays the Campaign Report right inside your Google inbox. Instead of opening a second interface to check your email tracker, you can access all the data you need from the Gmail sidebar!

2. Auto Follow-Ups

Sometimes you need to send reminders and follow-ups to boost your campaign engagement.

However, this isn’t practical for mass email marketing.
Imagine manually following up on thousands of recipients!

Luckily, GMass supports follow-up email automation to help you engage tons of prospects. Instead of manually sending each email, you can automate follow-ups with customizations like:

• The trigger for sending a follow-up email.
  For example, when customers leave a review on your website, you can send them an email instantly.
• The number of follow-up emails sent to each person.
• The period between each follow-up email.
• The content of the follow-up email.

3. Powerful Personalization

Personalization can dramatically boost your email engagement.

After all, what would you rather click on:
A generic mass marketing email?
Or one personally addressing your needs?

However, manually personalizing hundreds of emails for your customers or clients will take forever.

Luckily, GMass can automate this process for you.

Just add your prospects’ email IDs to a Google Sheets file. You can then personalize your emails with advanced features like:

• Automatic First-Name Detection and Entry: GMass automatically detects each recipient’s first name from their email address.
• Personalized blocks of text: It lets you customize entire blocks of text for individual clients or customers.
• Customized images and links: Add custom email images and URLs for all email recipients.

4. Automated Email Scheduling

To maximize your outreach, sending emails at the right time is essential.

Ideally, prospects should receive emails when they are most likely to check their inbox.

But how do you ensure that you’re sending emails at the right time?
By scheduling them in advance!

GMass supports instant scheduling for all your email marketing campaigns.
Just type the email, set the send time, and GMass will send it when the time comes.

It’s like running your email marketing tool on autopilot!

If there’s any change in schedule, you can reschedule it from your Gmail Drafts folder in seconds.

5. Custom Tracking Domains

Custom tracking domains are only available in the Enterprise plan of Mixmax pricing.

However, GMass lets you easily create custom tracking domains in any plan!

How does this help?
Many spam filters automatically categorize certain domains as spam. If your email is sent from such a domain, they’re going to end up in your prospect’s spam folder.

This will significantly harm your email deliverability!

That’s why your business needs a custom domain to grow your email outreach. With GMass’ custom tracking domains, your chances of reaching more customers increase exponentially.

Conclusion

If there’s one thing that’s clear from this Mixmax review, it’s that the Mixmax email marketing platform is far from perfect.

Essential email features are costly, campaigns are limited, and there is no mobile app support.

Why settle for this when a better tool like GMass is available?
The GMass email marketing platform has all the features you need to manage your email campaigns!

So why not download the GMass Chrome extension today and try it out yourself?

Ajay Goel

Ajay is the founder of GMass and has been developing email sending software for 20 years.

twitter.com/PartTimeSnob

Is Lemlist the right email outreach software for you?

This Lemlist review will help you determine if it’s a good fit for your email marketing needs.

I’ll go over its features, drawbacks, and pricing to give you a better idea of this email outreach tool. I’ll also cover the perfect Lemlist alternative for all your email outreach campaigns.

Here’s what this Lemlist review contains:

(Click on the links to jump to a specific section)

• What is Lemlist?
• 4 Key Features of Lemlist
• 4 Main Drawbacks of Lemlist
• The Perfect Lemlist Alternative

Let’s get started.

What is Lemlist?

Source: Lemlist Website

Lemlist is email automation and cold outreach software that lets you send cold emails to a target audience. It’s usually used by SaaS companies and small businesses to streamline their lead generation activities.

4 Key Features of Lemlist

Here’s a closer look at some of Lemlist’s main features:

1. Easy Email Personalization

Lemlist has powerful email personalization features that let you send customized emails via mail merge to boost your cold email outreach.

Like most cold email tools, Lemlist helps you create personalized emails by adding recipient data from a CSV file to an email template.

You can add custom variables like:

• First name
• Company name
• Recipient address

You can also add personalized images to premade templates when cold emailing your target audience.

How does this help?
Image personalization adds an extra level of customization to your email campaigns.

While it might not suit all brands, image templates can make generic cold emails more engaging and fun.

2. Automated Email Sequences

Like Mailshake and other marketing automation tools, Lemlist lets you automate follow-ups and create personalized email sequences for your marketing campaigns.

How does this help?
As follow-ups are part of the same email thread, recipients will have the context of previous emails.

Its marketing automation features also let you automate responses based on customer actions. For example, if someone replies to your email, the tool can pause the automation sequence or send them a response from premade templates.

You can also use its A/B testing feature to test email sequences for different subject lines. This way, you can perfect your sales automation campaigns for maximum email deliverability!

3. Custom Tracking Domains

Lemlist makes it easy for you to use custom tracking domains for your email campaigns.

Why is this important?
Most spam filters automatically filter out certain domains as spam. If you send cold emails from these domains, they go straight to your prospects’ spam folder.

By using a custom domain that isn’t automatically marked as spam, you can boost your bulk email deliverability!

4. Handy Integrations

Lemlist lets you integrate with:

• CRMs like Salesforce and HubSpot
• growth hacking tools like Phantombuster
• other marketing tools via its Zapier integration

The benefit?
You don’t have to manage your prospect data across multiple apps.

Additionally, Lemlist’s sales automation features help streamline the data transfer between these platforms.

4 Main Drawbacks of Lemlist

Although Lemlist is a great tool for email marketing and automation, it’s not perfect. Here are its biggest drawbacks:

1. Doesn’t Support Email Attachments

Unlike most cold email tools, Lemlist doesn’t let you add email attachments, like presentations or reports, to your emails.

Why is this a problem?
It severely limits engagement with your prospects!

If you want to send any document, you’ll have to upload it to the cloud and then create personalized links to add to your email.

Additionally, you won’t be able to know:

• The time prospects spend on your attachments.
• The document sections in which they’re interested.
• What they do with the attachment, like forwarding or downloading it.

2. Expensive Pricing Plans

While Lemlist used to be available on AppSumo with a lifetime deal, that’s no longer the case!

Today, there are two Lemlist pricing plans available:

• Standard: $59/month per user
• Pro: $99/month per user

3. Works As a Separate Interface from Gmail

Like many marketing tools, Lemlist works outside Gmail in a separate interface. This makes it time-consuming and tedious to manage your campaigns.

How?
New users will have to get familiarized with its interface before they can work on their marketing campaigns. Additionally, you constantly have to switch between your Gmail account and Lemlist to manage your emails — severely limiting the tool’s ease of use.

4. Daily Limits on Email Sending

Lemlist can only send outreach campaigns to some of the contacts you find via prospecting.

Why?

• Unless you go for their super costly Platinum plan, you can only send a limited number of emails per day.
• It also doesn’t integrate with bulk email tools like SendGrid that can help bypass the Gmail sending limit.

This severely limits your sales outreach.

Think about it.

Even small businesses like startups have a massive target audience. However, with Lemlist’s email automation, you can only reach a fraction of them!

The Perfect Lemlist Alternative: GMass

While Lemlist is a good sales automation and email outreach tool, it has some major drawbacks.

Luckily, GMass is an email marketing platform that can overcome all these issues!

What is GMass?

GMass is a powerful email marketing software that helps you send and manage email campaigns right inside your Gmail inbox. Its powerful cold email outreach features have made it a popular platform that’s used by Google, Uber, and even social media giants like LinkedIn, Twitter, and Facebook.

GMass lets you:

• Accurately track your outreach campaigns.
• Quickly send emails to tons of prospects.
• Personalize your campaigns using mail merge.
• Implement email automation at scale.
• Save any email as a custom email template.

What’s more…
You can get started with GMass in no time — just download the Chrome extension, sign up with your Google account, and you’re all set!

4 Reasons GMass is Better than Lemlist

Here’s why GMass is a better cold emailing tool than Lemlist:

1. Integrated Inside Gmail

Unlike other marketing tools such as Lemlist, Mailshake, and MailChimp, GMass works within your Google inbox for maximum ease of use.

How does this help?

• You won’t have to switch between multiple tabs to manage your email campaigns.
• Reduced onboarding time as you’re using the familiar Gmail interface.

This also extends to the Gmail Android app, where GMass functions as a handy Gmail add-on.

2. You Can Send Email Attachments of Any Size

Attachments can boost the engagement of your outreach emails, right?

As GMass works inside your Gmail account, you can use any Gmail feature with GMass — including attachments. You can attach almost any kind of document to your emails — reports, presentations, case studies, you name it!

Additionally, GMass’ auto follow-ups always contain attachments from the original email! This helps maintain the context for your future outreach emails.

3. Send Unlimited Emails

GMass doesn’t place any limit on the number of emails you can send per day.

It lets you send unlimited personalized emails for each campaign!

But what about Gmail’s sending limits?
Unlike most cold email tools such as Yesware and Mailshake, you can integrate GMass with bulk email software like SendGrid to bypass Gmail sending limits entirely!

Even the GMass team uses this integration to send emails to over 400,000+ people at a time.

4. User-Friendly Pricing and Powerful Free Plan

GMass also offers some of the most user-friendly pricing plans in the email outreach space.

The software offers several pricing plans to suit your needs:

• Individual:
  • Standard: $25/month
  • Premium: $35/month
  • Professional: $55/month
• Team:
  • Professional: from $145/month for a group of 5 + all features.

Whatever your company size, GMass is the most user-friendly and affordable email tool for your cold emailing needs!

Other Useful GMass Features

GMass also offers tons of other features to boost your email marketing campaigns. Here’s a closer look at them:

1. Powerful Email Analytics

GMass auto-generates a Campaign Report after every email campaign that gives you accurate tracking stats. As it tracks stats in real-time, you can keep up with your prospects’ activity to improve your lead generation strategies!

The tool tracks several core metrics like:

1. Total Recipients: Number of email addresses that received your campaign.
2. Unique Opens: Number of unique recipients that opened your email.
   Note: GMass tracks unique email opens to give you accurate stats. If the same recipient opens your email twice, it won’t show up here to inflate your results.
3. Didn’t Open: Number of email IDs that didn’t open your email.
4. Unique Clicks: Number of unique IDs that clicked on at least one link in your email.
5. Replies: Number of email IDs that replied to your email.
6. Unsubscribes: Number of recipients that clicked “unsubscribe” in your email.
7. Bounces: Number of emails that weren’t delivered due to invalid email IDs.
8. Rejections because your Gmail account is over-limit: Number of emails that were undelivered as you reached your Gmail sending limit.
9. Blocks: Number of emails undelivered because the recipient marked your email address as spam.

And the best part?
Unlike other email platforms such as Lemlist, GMass places all Campaign Reports within your Gmail inbox! You can easily access them from the [CAMPAIGNS] label in the Gmail sidebar.

2. Convenient Email Scheduling

Cold emailing at the right time is essential to maximize engagement.

Why?
If your cold email reaches prospects when they’re likely to check their inbox, they’re more likely to open your email!

But you can’t time and send hundreds of cold emails manually, right?

Luckily, GMass lets you schedule all your email marketing campaigns for maximum ease of use.
Just write a new email (or use an email template), set the time, and GMass will send emails automatically at that time.

You don’t have to be online when your cold emails go out!

Change in plans? Not an issue.
You can reschedule emails at any time through your Gmail Drafts folder!

 3. Automated Follow-Ups

Sending follow-up emails is crucial for lead generation activities.

However, you can’t follow up on each prospect manually, right?

Luckily, GMass can automate the entire follow-up process for you! You can even customize all follow-up emails, with settings like:

• The trigger to send a follow-up email.
  For example, every time someone replies to your campaign, they’re automatically sent a follow-up email.
• The number of follow-up emails sent to each prospect.
• The time between each follow-up email.
• The follow-up messages or templates.

Note: For advanced email automation features, you can also use our Google Sheets Zapier integration.

4. Advanced Email Personalization

To improve prospect engagement, you need to personalize your cold emails.

Why?
Prospects rarely engage with a generic marketing email.

But customized emails that are personalized for them and their needs?
They love interacting with those!

However, creating personalized cold emails for each prospect would take an eternity!

Fortunately, GMass supports mail merge automation to help you quickly create personalized emails. It gives you advanced personalization features like:

• First Name Detection and Entry – GMass automatically detects and enters each prospect’s first name from their email address.
• Personalized Blocks of Text – Personalize entire paragraphs for each prospect.
• Customizable Images and Links – Send custom images and links for each recipient.

What’s more…
Thanks to GMass’ Google Sheets integration, you don’t have to create a CSV file for the mail merge! It can automatically plug-in prospect details from a Google Sheets file into your customized emails.

5. Custom Tracking Domains

With GMass, setting up your own custom tracking domains is a piece of cake!

How does this help?
Custom tracking domains are essential for your email deliverability. They let you bypass spam filters that categorize emails by domain.

This way, your drip campaigns won’t end up as spam even before reaching your client!

Conclusion

While Lemlist is a good cold email outreach platform, it has too many drawbacks.

As seen in this Lemlist review, you can’t send emails with attachments, the pricing is costly, and its email sending capability is limited.

Why settle for less when a tool like GMass can solve all these issues?
This email marketing platform has everything you need for your email sending needs!

So why not download the GMass Google Chrome extension today and experience it yourself?

Ajay Goel

Ajay is the founder of GMass and has been developing email sending software for 20 years.

twitter.com/PartTimeSnob