GMass results for Jamout.ai, AI education and tools platform, Colorado
92%+ open rates	67%+ click-through rates	10+ hours saved per week

Jamout.ai is an AI education and tools platform based out of Denver, Colorado. Their goal is to help businesses learn how to use AI for their operations — and/or get cheaper and easier access to a whole bunch of AI services.

The company was founded by Jam Anderson, who’s been a marketing and business strategy pro for more than two decades.

As Jam found more and more businesses looking to integrate AI into their operations — but really not knowing how to get started and quickly getting overwhelmed — she founded Jamout.ai both to teach AI and make it accessible.

Jamout.ai is unique in the market in offering businesses AI education as well as access to key AI tools.

Businesses and individuals can take their webinars, workshops, bootcamps, and individual consulting for AI adoption — as well as use a hub that gives members access to lots of major AI tools at a more affordable price.

Email is a key channel for Jamout.ai, both for sales and customer communication.

But they found some problems on both fronts with traditional email solutions.

The Problem: Managing Multiple Audience Segments and Services

Jamout.ai serves a diverse range of businesses, not just one niche. (Hey, just like us here at GMass!)

The good news? So many potential customers to help. The bad news? A fragmented audience can be challenging from a marketing perspective.

“Unlike companies that market to a single audience, Jamout.ai serves a variety of professionals,” Jam says, “From freelancers and small business owners to corporate teams and industry-specific specialists.”

“Each of these groups requires different messaging, different AI use cases, and different levels of education. Manually keeping track of who needs what was a logistical nightmare.”

And that wasn’t the only challenge.

The second issue: Finding an easier way to send all the emails required for organizing events and maintaining engagement across their various services.

“With multiple offerings — including one-on-one consulting, bootcamps, and a growing membership — staying engaged with leads and participants across different services became a time sink,” Jam says.

“We needed a way to automate follow-ups, keep track of sign-ups, and ensure every lead was nurtured properly.”

But there aren’t many email apps out there designed for everything from sales outreach to event organizing to customer nurturing.

In fact, there might only be one. And fortunately, Jam found it…

The Solution: GMass for Outreach, Event Management, and Nurturing Emails — All in One Tool, and All in Gmail

Jam discovered GMass when she went hunting for an email platform that could ideally meet all their needs.

“We found GMass while searching for a Gmail-integrated email automation tool that would allow us to send personalized email sequences and track responses without leaving Google Workspace,” she says.

“We teach businesses how to leverage AI to automate and streamline their operations,” Jam says, so GMass’s ability to handle sophisticated personalization and automation tasks was exactly what they needed to “practice what we preach.”

Here are the GMass features that Jamout.ai has been using to run their email campaigns.

Mail merge with Google Sheets

Since GMass integrates natively with Google Sheets, using mail merge personalization from a sheet of contacts is incredibly simple.

For a diverse customer base like Jam’s, GMass’s filtering feature is also great for campaigns.

Example: If Jamout.ai wanted to send a message just to financial services businesses, they could set a filter when they connect their Google Sheet where BusinessType=Financial. Then GMass would create a campaign only pulling the contacts on the sheet from that business type.

Conditional logic for customizing messages

GMass’s conditional content is valuable for the Jamout team as they can customize what they say to different audiences — all inside a single message.

For example, when they have a Google Sheet of contacts for an event, they can send out one email to everyone — and use conditional content to change the message if someone’s already RSVPed or not.

Automated follow-ups

Easy but versatile automated follow-ups were one of the major factors that attracted Jam to GMass.

Her team can send as many stages of auto follow-ups as they need and use the various stop triggers (for instance, stopping sequences on click or on open) to make sure as many people as possible take the desired action.

“GMass allowed us to build automated email sequences that saved us hours of manual outreach and follow-ups every week,” Jam says.

Email tracking

Jamout.ai uses GMass’s email tracking to gauge the effectiveness of their campaigns.

In particular, because GMass has more accurate open tracking than other email sending platforms, they know the metrics really mean something.

Plus, the tracking data is great for sending segmented follow-up campaigns.

For instance, sending a follow-up to everyone who opened an event invitation but didn’t click on the link.

A/B testing

GMass’s inline A/B testing makes it super easy to A/B test something in every campaign — whether it’s a subject line, email copy, or both.

So Jamout.ai uses A/B testing to constantly refine and optimize their messages to maximize opens, clicks, and replies.

The Results

Since Jam started using GMass, she’s seen fantastic results.

• Open rates of 92%+. Jam has seen open rates “as high as 96.9% on key campaigns, showing strong engagement rates.” In particular, on one key campaign to more than 3,000 recipients, Jamout.ai got a “92.9% open rate, ensuring almost everyone saw our message.”
• Click-through rates up to 67%. A two-thirds CTR is pretty incredible — but that’s what Jam is seeing assisted by A/B testing and auto follow-ups. They also got a 54% CTR on a campaign to several thousand people about an AI bootcamp.
• 10+ hours per week saved. “By automating outreach and follow-ups instead of manually tracking responses,” Jam says, GMass is helping her and her team reclaim a Improved lead nurturing. One campaign to over 3,000 recipients achieved a 92.9% open rate thanks to GMass’s automated follow-up sequences.

“GMass is the ideal tool for businesses juggling multiple customer types, services, or outreach campaigns,” Jam says.

“Many email marketing platforms are either too expensive, too complicated, or require users to leave their Gmail workspace — GMass eliminates those barriers.”

For Jamout.ai, whose business is built on making complex technology accessible, GMass has been the perfect partner.

“It’s a perfect blend of simplicity and power,” Jam adds, “making it a game-changer for companies that need efficient email automation without switching to a full CRM.”

Ready to Use GMass to Boost Your Email Performance?

Want to join Jamout.ai and the near 400,000 other businesses, organizations, salespeople, educators, and professionals using GMass?

You can get started with a free trial of GMass by downloading the Chrome extension from the Chrome Web Store (where it has 8,000+ glowing reviews).

Try out every GMass feature described in this article and send up to 50 emails a day during your trial. Then, when you’re ready to send more, check out GMass’s individual or team plans to find the perfect fit for your needs.