Mail tracker tools help you find out if and to what extent recipients engage with your emails in real-time and provide insights into potential prospects.

And with the right software, you can quickly increase your email outreach and create personal relationships with multiple recipients.

In this article, I’ll explain what to look out for in email trackers and highlight the 10 best email tracker tools to use in 2022. I’ll go over each tool’s features, pricing plans, and customer ratings to help you out.

This Article Contains:

(Click on links to jump to specific sections)

• What to Look for in an Email Tracking Tool?
• 10 Best Email Tracker Tools to Use in 2024
  • GMass
  • MailTrack
  • Right Inbox
  • Hunter
  • Mixmax
  • Mailbutler
  • Snov.io
  • Hubspot Sales Hub
  • Yesware
  • Streak

Let’s begin.

What to Look for in an Email Tracking Tool?

Here are six features to look for when considering email trackers:

• Real-Time Email Tracking: Discovering in real-time when a recipient opens your email is vital for potential follow-ups and finding out which campaigns are effective.
• Tracking Types: Know what types of engagements your software is tracking. When recipients open your email or click on links are the most important engagements to track, followed by replies and bounces.
• Email Tracking Reports and Analytics: Detailed reports about who engaged with your email and when they read it provide insights into your marketing strategies.
• Pricing: An affordable pricing plan that suits your needs ensures you’re getting value for money. There are plenty of powerful and free email tracking tools out there.
• Secure Mail Privacy Protection: Email trackers often save the IP addresses of your recipients and read the contents of your emails. Make sure email tracking tools don’t steal your personal information.

But how exactly does mail tracking work?
When sending a tracked email, a unique invisible tracking pixel is inserted and sent with your mail. And when the recipient opens your email, the tracking pixel is loaded — which tells you that the recipient read your email.

Go back to Contents

Now that I’ve covered the essential features let’s explore the top mail tracking tools on the market today.

10 Best Email Tracker Tools to Use in 2024

Here’s a list of the top 10 mail tracker tools:

1. GMass

GMass is a powerful email tracker and marketing automation tool that works entirely inside Gmail or on your Android device.

Its advanced email tracking capabilities have made it a must-have option among sales managers, startup founders, small business owners, influencers, and even employees at top companies like Google and Twitter.

GMass Key Features

Here are five critical GMass features that make it stand out as a top-quality mail tracker tool:

A. Mail Tracking & Analytics

GMass accurately tracks various email metrics and gives you detailed breakdowns of your campaigns. When you send an email campaign with GMass, it automatically generates a Campaign Report in your Gmail inbox.

Some of the metrics tracked by GMass include:

1. Unique Opens: The total number of unique certified mail IDs that opened your email.
2. Didn’t Open: The total number of certified mail IDs that didn’t open your email.
3. Unique Clicks: The total number of unique recipients that clicked at least one link in your email.
4. Replies: The total number of recipients that replied to your mail.
5. Bounces: The total number of undelivered emails sent to invalid email addresses.
6. Unsubscribes: The total number of people who unsubscribed after a campaign.

For maximum convenience, GMass lets you track your emails and campaign performance in 3 ways:

• Get your campaign reports inside Gmail via GMass’s automated reporting emails.
• The GMass dashboard shows all your current campaign reports.
• Access a web-based report of your campaigns by clicking on the links in your Gmail or on the dashboard.

B. Automated Email Personalisation

To make sure you grab a prospect’s attention, you’re going to want to stand out from the crowd and avoid sounding like other generic cold emails.

But how do you do that?
A smart strategy is to add a touch of personality to your emails and make sure you cater to the needs of potential prospects.

That’s where GMass’ automated personalization feature comes in.

GMass lets you tailor your emails to the needs of your multiple recipients on a person-by-person basis with advanced functionality, like:

• Auto first name detection and entry: GMass automatically detects a person’s first name from their certified mail ID and adds it to that recipient’s email.
• Personalize blocks of text: The tool lets you personalize large blocks of text in your emails on a person-to-person basis.
• Add personalized attachments: Send personalized attachments for each unique recipient.
• Customized links and images: Add customized URLs and images for each recipient.

C. Automatic Follow-Ups

Once you’ve received some responses to your emails, you’ll have to scan through your replies and send some meaningful feedback.

But what if you have hundreds of emails to follow up on?
Enter GMass’ automatic follow-ups!

It sends automated follow-ups to your recipients for maximum engagement, and you can even customize your replies, for example:

• Choose when to send a follow-up: GMass can send follow-ups when a recipient opens your email, clicks a particular link in your email, or when they don’t reply for a few days. Now you don’t have to scan through hundreds of replies.
• Decide how many follow-up emails each person receives: You can select the number of follow-up emails each recipient will receive.
• The time between follow-ups: You pick how long the time gap is between follow-up emails.
• The follow-up email content: Write your own follow-up emails and save them as templates.

D. Email Scheduling

With GMass’ email scheduling feature, you can automatically send your emails at the date and time of your choosing. This way, recipients receive your email when they’re likely to respond.

Just set up your email schedule, and your recipients will receive incoming mail at the right time, regardless of their time zone.

Email scheduling is quick and easy to do from a simple dropdown menu.

E. Email List Building

A successful email campaign rests on your emails reaching the right people.

But how do you find them?
GMass’s mailing list feature lets you quickly send emails to targeted groups of people

It enables you to search for keywords related to your target audience in Gmail and automatically builds a mailing list based on your search results.

Moreover, if you’ve already created a mailing list stored on a Googe Sheet, an Excel, or a CSV file, you can easily connect it to GMass.

On top of these five features, GMass has a variety of advanced functionalities.

Additional GMass Features

GMass offers several more advanced features to help improve your outreach and monitor your engagements:

• Behavior-Based Campaigns: Send automated and customized messages based on your recipients’ actions after your previous emails.
• Email Templates: Create and save emails as templates so you can reuse your most successful ones for future campaigns.
• A/B Testing: Test multiple variations of your emails to determine which version draws the most engagement.
• Sentiment Analysis: Check how recipients respond to your emails with a sentiment score indicating positive or negative sentiment.

Ready to give GMass a try?
Just download the Chrome extension and sign up for a free trial using your Gmail or Google Workspace account.

GMass Pricing

GMass has several pricing plans to suit various customer needs:

• Individual:
  • Standard: $25 per month or $225 annually. Includes unlimited emails, contacts, and campaigns. Plus mail merge personalization, Spam Solver, and dozens of other features.
  • Premium: $35 per month or $325 annually. All Standard plan features, plus auto follow-up sequences, API access and Zapier, and triggered emails.
  • Professional: $55 per month or $525 annually. All Premium features plus GMass MultiSend for inbox rotation and high-priority support.
• Team:
  • Professional: starts at $145 per month for a team of five – supports all features.

GMass Customer Ratings

• Capterra: 4.8/5 (810+ reviews).
• G2: 4.7/5 (780+ reviews).

Go back to Contents

2. MailTrack

MailTrack is an email tracking service for Gmail web, IOS, and Android that provides detailed insights into your engagement levels with comprehensive metrics about your mail tracking history, an activity dashboard, and a daily report.

MailTrack Key Features

• Get a read receipt in your inbox if recipients read your email.
• Get a real-time notification when a recipient reads your email via the informed delivery feature.
• An incoming tracked email indicator lets you know if the sender the sender tracks your incoming mail.
• Receive a daily report about the emails you’ve sent, including the number of emails sent, the percentage of opened emails, and the percentage of links that recipients clicked on.

MailTrack Pricing

MailTrack offers three pricing plans:

• Free:
  • Unlimited mail tracking.
  • Real-time notifications.
  • Email alerts.
  • Daily report.

• Pro ($1.99/month):
  • All “Free” features.
  • Link tracking.
  • Full tracking history.
  • And more.

• Advanced ($4.99/month):
  • All “Pro” features.
  • Group emails are individually tracked.
  • Campaigns & reports.
  • And more.

MailTrack Customer Rating

• Capterra: 4.5/5 (163+ reviews).
• G2: 4.6/5 (106+ reviews).

3. Right Inbox

Right Inbox is a free email tracker solution that lets you or your sales rep see who opens and clicks your emails, allows you to schedule emails to be sent later, and follows up with reminders.

Right Inbox Key Features

• Email tracking lets you know when an intended recipient has engaged with your email.
• Link tracking informs you when a recipient has clicked on a link in your email.
• Create different signatures and apply the perfect one for every situation.
• Scan your replies and send the perfect email template to interested parties.

Right Inbox Pricing

Right Inbox offers three pricing plans for customers:

• Free:
  • 10 send later emails per month.
  • 10 reminders per month.
  • 10 private notes per month.
  • No recurring emails.

• Paid Plan ($7.95/month):
  • Includes everything in the “Yearly” price bracket.
  • Unlimited send later emails per month.
  • Unlimited reminders per month.
  • Unlimited private notes per month.
  • Unlimited recurring emails.

Right Inbox Customer Ratings

• Capterra: 4.3/5 (12+ reviews).
• G2: 4.8/5 (5+ reviews).

4. Hunter

Hunter is a mail tracking service that lets you find professional email addresses, monitor the delivery status of your emails, and provide insights into your engagement levels.

Hunter Key Features

• Find out when your sent email is opened with a read receipt.
• Discover how many times recipients read your emails.
• Learn which devices (computer, mobile, or tablet) open your emails.
• Verify up to tens of thousands of email IDs a month.

Hunter Pricing

Hunter offers five pricing plans:

• Free:
  • 25 monthly searches.
  • Campaigns for 1 email account.
  • 500 recipients per campaign.

• Starter ($49/month):
  • 500 monthly searches.
  • Campaigns for 5 email accounts.
  • 2,500 recipients per campaign.
  • Includes link tracking.

• Growth ($99/month):
  • 2,500 monthly searches.
  • Campaigns for 10 email accounts.
  • 5,000 recipients per campaign.
  • Includes link tracking.

• Pro ($199/month):
  • 10,000 monthly searches.
  • Campaigns for 20 email accounts.
  • 7,500 recipients per campaign.
  • Includes link tracking.

• Business ($399/month):
  • 30,000 monthly searches.
  • Campaigns for 40 email accounts.
  • 10,000 recipients per campaign.
  • Includes link tracking.

Hunter Customer Rating

• Capterra: 4.6/5 (511+ reviews).
• G2: 4.4/5 (427+ reviews).

Go back to Contents

5. Mixmax

Mixmax is a free-to-use mail tracker tool that allows you to see when and if someone reads your email.

Mixmax Key Features

• Track who opened your sent email with a read receipt.
• Instantly schedule emails to be sent at a time of your choosing.
• Save your favorite emails as templates to easily reuse them another time.
• Get feedback about which attachments boosted engagements the most.

Mixmax Pricing

Mixmax provides a free plan and four paid plans:

• Free Plan:
  • Instant scheduling.
  • Email tracking.
  • And more.

• Starter Plan ($9/month):
  • Everything in the “Free” Plan.
  • Sidechat.
  • No “Sent with Mixmax” signature.
  • And more.

• SMB ($24/month):
  • Everything in the “Starter” plan.
  • Mail merge.
  • Shared email templates.
  • And more.

• Growth ($49/month):
  • Everything in the “SMB” plan.
  • Sequence personalization.
  • Reporting & analytics.
  • And more.

• Enterprise (custom pricing):
  • Everything in the “Starter” plan.
  • Tasks & automation.
  • Admin controls.
  • And more.

Mixmax Customer Rating

• Capterra: 4.6/5 (178+ reviews).
• G2: 4.6/5 (968+ reviews).

6. Mailbutler

Mailbutler is an email tracking and project management software that tells you and your sales rep when your emails were opened and helps improve internal communications across team members. The Mailbutler tracking app is available on IOS and Android.

Mailbutler Key Features

• Get an informed delivery notification when recipients read your Gmail or Apple Mail messages. Find out how often they were opened and where the intended recipient was when they opened them.
• Schedule your emails to send at a different time or have the scheduling automated for you.
• Recall a sent email before delivery to fix any mistakes.
• Set yourself reminders to follow up on emails.

Mailbutler Pricing

Mailbuter has four pricing plans:

• Essential (free):
  • Track when your emails are opened.
  • Schedule your emails to be sent later.
  • Recall sent emails.
  • And more.

• Professional ($9.95/month):
  • Everything from the “Essential” plan.
  • No Mailbutler watermark.
  • Insert message templates instantly.
  • And more.

• Professional+ ($15.95/month):
  • Everything from the “Professional” plan.
  • Advanced email tracking insights.
  • Recommendations on when to send your email for the best results.
  • And more.

• Business ($37.95/month):
  • Everything from the “Professional +” plan.
  • Create teams for improved internal communications.
  • Manage your customer relationships directly in your inbox.
  • And more.

Mailbutler Customer Rating

• Capterra: 4.7/5 (72+ reviews).
• G2: 4.4/5 (53+ reviews).

7. Snov.io

Snov.io is a real-time mail tracking service that notifies you or your sales rep when recipients read your emails and lets you see a full history of email opens so you can optimize your email outreach efforts.

Snov.io Key Features

• Get an informed delivery notification the second your email is opened.
• Find and verify emails.
• Follow-up at the perfect time with Snov.io’s Remind Me feature.
• Set your emails to be sent at a specific time in the future to maximize engagement.

Snov.io Pricing

Snov.io offers five different pricing plans:

• S ($33/month)
  • 1,000 bulk domain searches.
  • 1,000 single domain searches.
  • Verify over 2,000 email addresses.

• M ($83/month)
  • 5,000 bulk domain searches.
  • 5,000 single domain searches.
  • Verify over 10,000 email addresses.

• L ($158/month)
  • 20,000 bulk domain searches.
  • 20,000 single domain searches.
  • Verify over 40 000 email addresses.
  • A/B testing.

• XL ($308/month)
  • 50,000 bulk domain searches.
  • 50,000 single domain searches.
  • Verify over 100,000 email addresses.
  • Unlimited campaigns.

• XXL ($615/month)
  • 100,000 bulk domain searches.
  • 100,000 single domain searches.
  • Technology finder.

Snov.io Customer Rating

• Capterra: 4.6/5 (119+ reviews).
• G2: 4.5/5 (177+ reviews).

Go back to Contents

8. HubSpot Sales Hub

HubSpot Sales Hub is a mail tracker and sales tool that help your sales team and marketers manage their engagement levels, improve internal communications, and grow their business. The Hubspot CRM and tracking app is available on IOS and Android devices.

HubSpot Sales Hub Key Features

• Receive an informed delivery notification the moment a recipient reads your email message.
• Send perfectly timed follow-up emails to help you close deals.
• See the engagement history of a recipient to monitor outreach performance.
• Transform your best emails into templates and share them with your team.

HubSpot Sales Hub Pricing

Hubspot Sales Hub offers a free plan and three paid plans for all needs:

• Free:
  • Mail tracking & informed delivery notifications (200 notifications/month).
  • 1 deal pipeline per account.
  • Email scheduling.
  • And more.

• Starter ($45/month includes 2 users):
  • Everything in the “Free” plan.
  • Unlimited mail tracking & informed delivery notifications.
  • 2 deal pipelines per account.
  • And more.

• Professional ($450/month includes 5 users):
  • Everything in the “Starter” plan.
  • 15 deal pipelines/account.
  • Includes product library, eSignature, and Stripe integration.
  • And more.

• Enterprise ($1,200/month includes 10 users):
  • Everything in the “Professional” plan.
  • 1,000 deal pipelines per account.
  • And more.

Hubspot Sales Hub Customer Rating

• Capterra: 4.5/5 (316+ reviews).
• G2: 4.4/5 (7,862 reviews).

9. Yesware

Yesware is a mail tracking solution that helps your marketers monitor your outreach campaigns with helpful tracking reports and analytics for increased customer success.

Yesware Key Features

• Track email message opens and clicks to see who’s read your emails.
• Connect with multiple recipients in a personalized way with multi-channel campaigns.
• Draft your emails and save them as templates to reuse the perfect ones at the right time.
• See detailed statistics about which emails, links, and attachments recipients engage with most.

Yesware Pricing

Yesware offers four plans:

• Free Forever:
  • Basic email open tracking.
  • Basic attachment tracking.
  • And more.

• Pro ($15/month):
  • Unlimited email open tracking.
  • Unlimited email link tracking.
  • Unlimited attachment tracking.
  • And more.

• Premium ($35/month):
  • Everything in the “Pro” plan.
  • Unlimited Campaigns.
  • Shared Templates & Campaigns.
  • And more.
• Enterprise ($65/month):
  • Everything in the “Premium” plan.
  • Salesforce Inbox Sidebar.
  • Salesforce Email Sent Sync.
  • And more.

Yesware Customer Rating

• Capterra: 4.3/5 (166+ reviews).
• G2: 4.4/5 (756+ reviews).

10. Streak

Streak is a mail tracker tool that helps marketers reduce wasted opportunities by giving detailed email tracking and behavior-based automated tools. Streak is available as a Chrome extension on your desktop, and the tracking app is available on iPhone and Android devices.

Streak Key Features

• Get informed delivery notifications when recipients read your email message.
• Automatically follow up once an intended recipient has read your email or clicked a link.
• Optimize your pipeline with personalized email templates.
• Schedule your emails to send later, so recipients read them at the right time.

Streak Pricing

Streak offers a free plan and three paid plans:

• Free:
  • Basic CRM 500.
  • Mail merge 50.
  • Email tracking.

• Solo ($15/month):
  • Basic CRM 5,000.
  • Mail merge 800.
  • Link tracking.

• Pro ($49/month):
  • Unlimited advanced CRM.
  • Mail merge 1,500.
  • Shared pipelines.

• Enterprise ($129/month)
  • Custom permissions.
  • Data validation.
  • Priority support.

Streak Customer Rating

• Capterra: 4.5/5 (417+ reviews).
• G2: 4.5/5 (163+ reviews).

Go back to Contents

Wrapping Up

Mail trackers help you monitor your email outreach efforts and provide insights into prospects’ behavior to minimize wasted opportunities and improve your chance of getting a reply.

If you’re looking for a powerful email tracker solution to boost your engagements, why not try GMass?

GMass’ advanced email open and link tracking helps you know which campaigns receive the most engagement and provides useful analytics to monitor your outreach efforts. On top of its advanced features, GMass helps you drive behavior-based campaigns, personalize your outreach efforts, and so much more.

Download the GMass Google Chrome extension and improve your outreach efforts today!