Hey and welcome to the very first issue of Cold Email Insights.

Twice a month, I’ll be sharing great content and tools to help you perfect the art of email outreach. Don’t want to receive future newsletters? Opt-out, no hard feelings.

I’ve created this newsletter specifically with you in mind. Many of you completed our survey (thank you!), which gave me a good idea of who is reading and why you’re interested in cold email outreach. Based on survey results, I know that almost two-thirds of you are self-employed — either describing yourself as an entrepreneur or freelancer. You’re almost evenly split between sales (40%) and marketing (37.2%). To keep things super relevant, I’m curating content with that demographic information in mind.

In every issue of the newsletter, I’m going to include a “Cold Email of the Week” that’s either really good or really bad. Here’s the cool part — we’d like to include emails from you. Any time you get an email that either gets you to respond (because it’s so good 👍) or hit your face on the keyboard (because it’s so bad 🤦‍♂️), please send it to us – you can reply here. We’ll take care of obscuring any identifying info from the bad ones.

On to this week’s info…

🧠Brain Power ⚡

Is “addiction to speed” the death of your email outreach? On Josh Braun’s podcast, Kevin “KD” Dorsey, VP of Inside Sales at PatientPop, breaks down how he gets at least 30% open rates on cold email.

The key to a great cold email isn’t about making bigger promises. It’s about being specific with who you can help and the meaningful result you can offer them, writes Aaron Krall.

⚒️ Resources 🔗

Could photos of cute dogs be a game-changer for your sales emails? Gusto thinks so. Take a look at their actual email campaign and others from companies like Zoom, SurveyMoney, DocuSign, Hubspot, and others at Good Sales Emails.

Are your emails hitting the recipient’s main inbox or are they going to spam? GMass’ free tool shows you exactly that. It will show you where your emails are landing, plus when you use the tool, you can search to see where emails sent by other email marketing services are landing.

🚨 Cold Email of the Week 📧

This cold email helped a founder land 7 meetings at Twitter, Klout, LinkedIn.

What this email does well:

• A brief, clear intro.
• Demonstrates she’s done research on the company (mentions the company’s Github page)
• Shows how her tool can add value for the recipient

That’s it for this week.

I hope you enjoyed issue #1.