Hey everyone,

Happy New Year! We’ve got some great stuff to ease you into 2021, including an epic Cold Email Guide.

As for the Cold Email of the Week… we’re starting the year with a good one, broken down visually. Before we get to that, you might be interested to know that the most clicked link in the last issue was 5 easy steps for starting your cold email.

Now on to this week’s newsletter…

🧠 Warm Them Up First ⚡

Cold email can be effective even when you have a limited market. But you need to do a few things before pitching and you’re going to want to target the strongest prospects first.

Should you use GIFs in your cold email? This post includes tips and strategies from 11 sales teams on writing cold emails that grab readers’ attention (and whether or not to use GIFs).

⚒️ Cold Email in 2021 🔗

You’ll want to bookmark this. QuickMail’s Cold Email: The Definitive Guide For 2021 covers everything from list building to personalization and even outsourcing.

Ever get a nagging feeling that your emails are hitting the spam folder? On the GMass blog, we’ve listed the top reasons why your emails might be going to spam and how to fix each issue.

🚨 Cold Email of the Week 📧

Josh Braun shared an awesome visual breakdown of a good cold email:

This email is awesome because it seems sincere. It’s not pushy and there’s a genuine attempt to be helpful. That’s a good sentiment to keep in mind as we kick off 2021.

And that’s it for this week!

I hope you enjoyed issue #11.

Ajay Goel